Lin began her career in a male-dominated industry, the world of tech. Through her experiences in this field, she overcame countless moments of self-doubt and feeling the need for validation. As she grew as a young professional, she gained the confidence she needed to begin her own businesses surrounding her true passions. I reached out to Lin when I came across her profile because she embodies the Lift & Be Uplifted mission by utilizing her business to uplift women from all different backgrounds who share a common passion: embracing beauty through ethical wellness practices lead by women.
Lin is the Founder and CEO of Pink Moon, consulting for elevating women-owned mission-driven, eco & ethical wellness brands through strategic consulting, marketing and overseas expansion. Lin has chosen to create a lifestyle career around empowering those who have bravely chosen to build their careers in eco-beauty and wellness in a way that prompts more free time for their other responsibilities and passions – whether that’s motherhood (many brands in the Pink Moon collective are mom-founded), formulating, or something else entirely.
Get to know more about Lin's experience as a successful professional through this Spotlight post!
1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now?
I had so many career aspirations... from chemist to actress, photographer to veterinarian. While these career aspirations were very different, I had one mission: to help people and bring joy into people's lives. And, that is what I do today. Both my businesses support women and help them flourish.
2. Which single word do you most identify with?
3. What is the biggest barrier you experienced as a woman in your career?
Having to validate myself to doubters. Doubters including society, former managers, and at times, myself.
4. What advice would you give other women going into the professional world?
Have no fear to pursue your passions and dreams. When you're doing something you're passionate about, you feel a strong joy. One of my favorite quotes is: "When you do things from your soul, you feel a river moving in you, a joy," - Rumi.
This quote has been in the back of my mind since I left my corporate job in tech.
5. Go-to ice cream flavor?
Mint chocolate chip!
6. How do you define what it means to be a woman?
Being a woman goes beyond biology, femininity, politics and whatever society tells us to be. I have various identities: I'm a girlfriend, daughter, a sister, a cousin, a friend, a small business owner, a creator. I'm also Taiwanese American. But who I am goes beyond these identities, too. I am strong and resilient, and I am me.
7. What do you think holds women back in the professional world?
I think self-doubt often gets in the way of many.
8. Who is your female icon?
Maya Angelou. Her beautiful words are so inspiring and make me feel like a phenomenal woman. Maya persistently worked hard to stand up for women's rights, and her impact was/is global.
9. Which accomplishment of yours are you most proud of?
I am proud of the two companies that I have built to support women and make a genuine change in the beauty industry. Three years ago, I launched my first business: Pink Moon, a boutique consultancy for female-founded sustainable + ethical beauty brands. I've intentionally built a business that works solely with female-founded brands that value sustainability, philanthropy, and holistic wellness because I believe that these values are key to creating a more conscious and empowering beauty space. Today, I've been lucky enough to work with 20 various brands in different stages of their growth.
The second business is also called Pink Moon, and is essentially an extension of my consultancy. Pink Moon is now also a modern retail, well-care + community oasis created by women, for women – of every life stage. Self-care is necessary for holistic well-being, and every woman should have access to self-care products. For our team, self-care is anchored in our skincare routines; unfortunately, the self-care industry can be far from kind. It often ignores, excludes, and shames women. We at Pink Moon are actively working against the prohibitive nature that tends to be associated with self-care. A huge part of that is embracing and celebrating women from all walks of life. As a woman, you deserve support and we want to facilitate moments that remind you of your magic and inherent worthiness.
Currently, Pink Moon is an online shop where I curated a selection of skincare, lifestyle, and eco home brands – products for the whole family and for every life stage. The brands we partner with are ethically + sustainably made, cruelty-free and female-founded. They are also active financial contributors to various causes regarding environmental sustainability, humanitarianism, and animal rights.
10. What was the kindest thing someone has ever done for you?
My mom's parents passed away when she was very young, so I never met them. I never got to know my dad's parents either. However, my mom's host family during college (in Kansas) offered to be her future kids' grandparents. Till this day, they have made a big impact in my life. They were there for the big moments in our lives. My grandpa came to visit me in college several times. And they send cards for every holiday, which is always a treat.