If there is anyone whose actions match up with their words, its Danielle Cobo. She not only believes in uplifting women of all different backgrounds and walks of life, but she puts action behind making those women even more effective in the spaces they are in. Danielle believes every woman has the power to step into their dream job, earn the salary they are worth, and live the life they desire!

With over 14 years in medical sales experience, including 7 years as a senior sales leader for a medial aesthetic Fortune 500 company, Danielle mastered interviewing techniques to uncover top talent, accelerated onboarding, built cohesive teams, and developed personal branding for career success. Danielle offers comprehensive workshops for organizations and individuals focused on personal branding, building confidence, work/life balance, developing high-performing teams, exceptional customer service, leadership development, accelerated new-hire onboarding, and coaching professionals through the interview process to step into their dream job and earn the salary they are worth.

If you thought she couldn't get any busier, Danielle is also a published author, and each week Danielle interviews inspiring women who have overcome adversity and leveled up their careers and life. Listeners learn how to eliminate the inner critic that is holding them back from pursuing their dream, how to build their confidence, 
create healthy boundaries to transition burn-out to re-energized, and gain clarity on how to accelerate their career.

Read more about Danielle's experiences in her Spotlight interview below! You can also connect with Danielle on LinkedIn HERE and follow her on Instagram: @TheDanielleCobo

I could not be happier to shine a spotlight on Dr. Faeze Khademi, who is currently living out her career dreams as an engineer! She is uplifting other women around her by putting visibility on what is possible not only for young women, but for those who are immigrants, and children of immigrants, who are working hard to accomplish their career goals. Born in Tehran, Iran, and raised in Isfahan, she immigrated to the USA when she was 22 years old to continue her graduate studies at the Illinois Institute of Technology. She completed her master’s degree in 2015,  and earned her Ph.D. in (Civil) Structural Engineering in 2017. This accomplishment made her one of the youngest people in academia to graduate with a doctoral degree in under three years, at just 26 years old! Her hard work and dedication was rewarded when she was not only hired by one of the largest railway companies in the world, but she was also granted United States’ Permanent Residency for her outstanding scientific contributions! I mean, let's be real, that is INCREDIBLY impressive.

In this Spotlight Interview, Faeze states that she believes that the solution to increasing the number of women involved in leadership within professional fields will require  demonstrating that, as women, we are more than capable of building the trust, making an impact and successfully collaborating to help our fellow employees and our employers  thrive and grow in a continuously changing society. Faeze truly embodies the Lift & Be Uplifted mission, through her passion and example, and particularly as a fellow Iranian  American woman, I feel so proud to feature her  in Spotlight #23.

Read more about Faeze's perspective below! You can also connect with her on LinkedIn HERE.

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed you where you are right now? 
Since childhood, I have always wanted to become a Civil Engineer. My father was a Civil Engineer also, and one of the driving motivations for choosing this path was the tremendous amount of respect and admiration I have always felt toward my father.  He was such a wonderful inspiration to me. As a young girl, my father encouraged me to become familiar with all aspects of civil engineering by always using age-appropriate terminology when he spoke about his work. The more I learned about the theoretical aspects of this major, the more I fell in love with this field.

I am grateful for where I currently am career-wise. Having received my Ph.D. in a field that I feel connected to and interested in, and working in my dream job as a Bridge Engineer at  CN Railway, one of the leading, and largest, railroad companies in the world. I'm also honored to be able to make an impact in my field by serving as a committee member and reviewer for various scientific journals and conference proceedings worldwide.

Despite these wins, I must admit that my journey has not been a simple journey of sole progress. There have been moments on mountaintops and moments in deep valleys of despair. It's the choices that we make at each of those transitions that shape our professional and personal life journey.

2. Which single word do you most identify with?
Hardworking! I am never content or gratified with my current achievements. I continuously strive for more understanding and look for new ways to grow within my academic and professional life. I believe with hard work and dedication anything can be accomplished.
 
3.  What was the most defining moment in your career?
The most defining moment in my career was when years of diligence and dedication to pursuing my educational goals paid off! Within a period of just three years I was able to earn my Ph.D. in Civil Engineering, then just a few months before my Ph.D. graduation, I received an offer  from a leading engineering company, CN Railway, for a fantastic position as a Bridge Engineer, which coincided with my being awarded permanent US residency, aka a green card!  In recognition of the impact that I was able to make through numerous publications, citation records, and contributions to the field of civil engineering, I was awarded US residency through the National Interest Waiver process.  This exhilarating period certainly was the most defining moment of my career so far, as it all happened in a period of a just a few months! I am proud that despite the many challenges,  I never gave up on my passions, and as previously said, I proved that with hard work and dedication anything can be accomplished.

4. What do you think holds women back from fulfilling their greatest potential and going after their dreams?
In my opinion, one of the most significant things that hold women back is the tendency to underestimate themselves. I encourage women to focus on and learn how to prioritize their needs in order to to live the life they want.  This means giving up unhealthy habits that are draining their mental strength that disrupt beneficial decision-making choices. The ability for this to happen requires a firm belief in themselves and their knowledge and abilities. There are so many examples of young women accomplishing amazing things, and I hope that this allows other young women who are their peers or coming behind them to realize that they can strive to be the best in everything they do so that they can exceed their wildest dreams and expectations.

Women are powerful beyond measure; all that is needed is to acknowledge this and accept it to find their authority. Every woman living on this planet  is capable of accomplishing more than she thinks she can!

5. How do you suggest leaders in the workplace can be more inclusive of women?
From my personal perspective, organizations that undervalue the significance of women in leadership, are missing out. There is no denying that developing inclusive leadership culture for women will take time. I do not believe there are limitations within any male-dominated or female-dominated industries to one particular "type" of individual. What I believe in is gender equality and merit-based occupations. Talking about gender equality, nowadays we see more men in leadership positions than women. Increasing the number of women involved in leadership within their chosen professions, will require us to demonstrate, more than ever,  that we can build the trust, impact, collaboration, and diversity needed for our fellow employees and our companies to thrive and grow in a changing society.

Some valuable advice I can offer to women who want to progress in leadership professions, is to strive to deepen their self-awareness, and basically to work toward becoming  comfortable in their own skin. This will be a determining aspect of not just carrying out acts of leadership, but maintaining success as a leader. In addition, as leaders, develop and utilize an influential tool called “Listening”. Listening to understand is a great advantage in resolving conflict, increasing efficiency, and practicing inclusiveness. Last but not least,  take steps to continually improve; meaning, it is typically small things over an extended period of time that add up to the big achievements one is able to attain. Getting accustomed to small progress on a daily basis will result in a huge payoff over the long haul.

6. Favorite ice cream flavor?!
Vanilla!
 
7.  Describe a time when you were underestimated in your career/life. How did you react? What did you learn?
I am not sure if I can call it an underestimation,  I would phrase it more as a challenge on my way to take on more responsibilities. As I mentioned, I am a Bridge Engineer. The majority of my work is using different engineering software and programs to do bridge theoretical analysis, which requires mostly office work. A small portion of my job is participating in the bridge field-testing projects and observing how the testing missions are carried out. These bridge testing endeavors are largely considered male-dominated projects due to the amount of strength, force and machinery that is necessary in order to accomplish this field work.  Throughout my testing visits, I  was determined  part of the actual project and not just partake as an observer.  I started by learning how to grind and how to install the strain gauges. I was even able to train for my truck driver`s license and get it right away. At the same time, as a female,  I managed to become qualified for  this tough and challenging field work in male-dominated projects.   I am extremely proud of stepping out of my comfort zone, to make progress  for myself and the women who will come after me, in this professional career.

8. You have had extensive education! What are each of your degrees in? And what is something you didn’t learn in school that you had to learn through experience “on the job”? 
Thanks for the compliment! I received my B.S. in Civil Engineering in 2013 from the University of Kashan, IRAN. I also received my M.S. in Civil Engineering (Structural Engineering) in 2015, and Ph.D. in Civil Engineering (Structural engineering) in 2017, both from the Illinois Institute of Technology.

Your career can provide you with far more than a stable income and on-the-job experience. Many people experience some of their greatest personal growth moments in the workplace. Being open and willing to learn these lessons is the key to both personal and professional improvement. One valuable thing I learned through my work has been finding out what I am truly good at, and  developing my strength in those areas. Determining where I can shine career-wise, and focusing on this while striving for growth is one of the most gratifying aspects that wouldn't be achievable outside the workplace. Working in the industry helped me understand where my strengths and passions lie which assisted me in setting better goals for my career and also showed me better ways of achieving them. It is an undeniable fact that no one realizes  professional success overnight and we have to put the effort in to get to where we want to be. Those who find pride and satisfaction in their career will progress more than those who do not-so choose thoughtfully and wisely!
 
9. As a fellow Iranian American woman, what is your favorite thing about Persian culture?
My favorite thing about the Persian culture is that Iranians as a whole significantly value education. Many seek to have higher education credentials on their resume. Throughout human history, Persia has always been a cradle of science, contributing to the very foundations of mathematics, engineering, architecture, medicine, astronomy, and philosophy. Iranians consider this to be a defining aspect of our cultural heritage. During ancient times, Persia was the center of scientific accomplishments and was often the conduit of knowledge that spanned from Greece and Rome in the West, to China and India in the East. 

 There are many contributions from Persia, with some of the greatest scholars shaping the history of the world, whose legacies and reputations are the pride of Iranians, including Avicenna, Algoritmi, Rhazes, Omar Khayyam, Maryam Mirzakhani, and many more.
The scientific golden age of Iran is not only limited to ancient Persia. Modern Iranian scientists are now cautiously reaching out to the world,  making substantial contributions to the fields of science and technology through training and education. As you may have heard on the news recently, the scientific growth of Iranian scholars is recognized as significant worldwide.

10. What advice would you give a young women who is struggling with the confidence needed to navigate her way through a male-dominated industry? 
Confidence is the key to moving forward in any workplace. In order to nurture it, I would encourage you to understand your own strengths and weaknesses. Play to your strengths and use those skills to enhance your career. Try to overcome your weaknesses by stepping forward and being more assertive.

Remember that you will be valued at work according to the amount of exceptional work you are delivering for the company--not by your gender! If you are waiting for someone to recognize the value you bring, you may well be waiting forever. Believe in yourself and get your thoughts out there. Recognize the incredible value of your natural intuition and believe that what you have to share is worth taking into consideration. Make your voice heard and deliver your message with strength and conviction. No one can appreciate your contributions until you yourself appreciate them first. Work hard to become known as someone who can be relied on.

Talent is great and hard work is indispensable but having the confidence to back these up is what makes it easier to follow your path to advancing. Practice this advice to build confidence and to become that person everyone turns to when a tough job needs to be done well.

This is the most special spotlight, because I had the chance to interview, not one, but TWO incredible women who partnered with each other to impact the Tampa Bay community by founding their non profit organization, 200 Muslim Women Who Care. Dyma and Farah are committed to creating positive change with a mission that brings together and empowers women to actively improve our local community. Their services provide financial support and service to existing charities and initiatives that support the large scope of need that exists throughout the Tampa area.

This Spotlight reveals how both women consider it their duty as human-beings to serve others in need, while disclosing their journeys to discover their purpose. Dyma and Farah are incredibly inspirational individuals in their own right, yet they each expressed a desire to point out women who are their heroes in our community that they wish to shed light on. They also discuss the stereotypes and bias that both women have experienced in their lives and careers, as American women who are Muslim.

Read this Spotlight to see a truly glowing example of the value of female leadership that is Dyma and Farah!

1. Rarely is someone's journey linear. Can you explain what each of you wanted to be be when you grew up, and how your career landed you where you are now? 

DYMA: It’s funny to think about now, but for a brief time when I was a kid, I wanted to be on the Home Shopping Network saying, “Let me convince you to buy this!” Well, now I’m all about: “Let me convince you why you should help this cause!” 

My plan was to be a journalist, but when I took interpersonal and organizational communication classes as an undergrad at the University of South Florida, it sparked a fascination with leadership in communication. My professor, Dr. Loyd Pettigrew, took me under his wing and is still my mentor today. I learned a lot about myself and about how we empathize with and see others. I interned with what is now Creative Loafing and Southwest Airlines, where I eventually worked. The plan was to get my master’s degree at Northwestern, but then I met my husband a week after graduating from college.

I may have left the workforce after my first daughter was born, but I definitely never stopped working. I am raising four children, supporting my husband with his projects and started a passion project, the non profit 200 Muslim Women Who Care. We are a group of philanthropic women who collectively raise and donate $20,000 each quarter to worthy causes in Tampa Bay. What started off with just wanting to give back by doing the right thing, has become a mission that has more impact than I ever could have imagined, both in the community and for me personally.

FARAH: Oh yes, I think most of us can say we have acquired careers that are far from what we wished for as a child! When I was younger, I dreamed about being an archeologist or a marine biologist!  Although I did watch a lot of Indiana Jones growing up, it was more about the romanticized idea that I had about these careers: exploring faraway lands and vast oceans, freedom to explore; interesting people to meet.  As a kid I was often lost in these daydreams but looking back now I realize I chose these careers because they offered me a way to escape the world around me in order to find myself.  

I grew up in the stereotypical Asian household.  My very strict immigrant Indian parents dictated everything I was meant to do, my career choices, who I could and could not be friends with and how I dressed.  At the time I felt suffocated, but now I realize that this was the way they were raised, and that they believed they were doing what was best for me.

As a result, when I graduated high school it was understood that I had to become the first doctor of my family.  I didn’t know or have a chance to explore where my true passion lied. But I did what was expected of me and studied pre-med. I hated it, failed miserably, and quickly changed paths to complete my degree in psychology, although that too was not something I could fully see as my future.  I didn’t have time to figure out what I was meant to do because I met my future husband, was married right after college and put further studies and my potential career on hold as I came into and navigated the wonderful world of motherhood.

Throughout my life my parents put a big emphasis on giving back to the community in any way you that one can. My faith, Islam, teaches us this and my parents were exemplary role models for me to follow. They were always donating their time and money to those in need and encouraged myself and my siblings to do the same.  As my boys were growing I spent a lot of time volunteering at their school. I found that it not only gave me joy to make a difference in supporting children's education,  but I also received immense value through  meeting new people, learning to address common issues and solve existing problems.  This is where I met Dyma and was immediately drawn to her as I discovered she held the same values as I did.

We came to realize that a lot of the Muslim women we met in the Tampa Bay community had the same passion for giving back but they weren't informed about the different resources and nonprofits we have in our hometown and some of them didn’t think their small donation could make a difference.  Change starts at home, so Dyma and I decided to begin to bringing these women together to discuss and learn about the different issues impacting our community.  Then we made decisions about which programs to fund, through pooling our dollars, in order to have a greater impact together than we would have alone. In 2017, together, we founded 200 Muslim Women Who Care .

My career didn’t stop there though.  After having my fourth child in late 2017, I was struggling to balance my home and work life like any working mother.  I was feeling an immense amount of "mom guilt" when I started missing events in my kids lives, not to mention that when I was home, I was consumed with cooking, cleaning, and laundry.  Oh my gosh, the laundry!  I found myself frustrated and in desperate need of a solution, one where my family could pitch in,  and figure out what things needed to be done at home,  without waiting for me to tell them.  So, in 2020, as if I didn’t already have too many hats to wear, I threw one more into the ring. Amidst the global pandemic, I started my own online business Farie + Four, designing stylish solutions to help busy moms reclaim the reigns of their days. This resource provided a plan to operate with more time, and less stress, thanks to visual aids that help mom's and families stay productive and in sync at home. So, I guess it’s safe to say my journey is far from linear!

2. Which single word do each of you most identify with?

DYMA: Curiosity. I have always wanted to know how things work. I’m fascinated with everything, and even when certain things are hard for me to learn, I’m not afraid to ask questions. I believe that it’s okay to show vulnerability in seeking  solutions.

Nowadays, we all know about the growth mindset, but when I was little, you either knew something or didn’t. I was never the best student, but I was always willing to put in the time and effort. It may take me time to get to the landing, but I focus on effort. I don’t see ‘no’ as a problem. I don’t see ‘that’s impossible’ as a problem, or ‘you can’t do this’ as a problem. That just pushes me more. 

FARAH: Amplify.  Women are the future, it’s time we amplify our voices, amplify our giving, and be the change makers for the world we live in.

3. With all of the noise that is happening around us in current times, how do you think women can best find their "calling"? Or how can women identify what they are truly passionate about?

DYMA: I think it’s important for women to notice what they consistently do. I look at myself, and I’ve had the same patterns of behavior since I was in middle school while working with Mothers Against Drunk Driving. I was always circling back to doing things not just for myself but for others. I tell my kids—you don’t have to do what I do. Find the things you are drawn to and you’ll find your purpose. 

And please, if you can’t do that right away, don’t feel bad! We need to give ourselves some empathy, because it takes time to build purpose. My husband came to this country with $600 in his pocket—so I understand how difficult it is for people who are trying to survive. Sometimes you’ve got to do the hard stuff first,  working the jobs that don't necessarily fulfill your purpose just to pay the bills. But if you continue to practice what you love doing during your spare time, you’ll somehow bring the connection back to your life and live with purpose. 

My husband and I  worked incredibly hard, and now we can give back. Even if you don’t have money right now to give, invest in making a living, and give little by little. There is a saying in our religion that the most beloved deeds to God are those that are most consistent, even if they are small. Every small act of kindness is charity, and even one dollar is appreciated by someone in need.

FARAH: I believe women need to empower themselves through education and self belief.  Education gives you the tools and courage to look deep inside and discover who you are, figure out your purpose in life and understand how you can make a difference despite the challenging circumstances that surround us in the current times.  Believe in yourself and anything is possible.

4. Your organization, 200 Muslim Women Who Care, has contributed over $260,000 to more than 50 nonprofits. Which nonprofit do you feel most connected to?

DYMA: Every single one is my favorite! They are all so unique. But if I absolutely had to pick two, I would have to talk about the Refugee and Migrant Women Initiative (which we have donated to) and Radiant Hands (for whom many of our members volunteer). They support new immigrants from Africa, the Middle East and Latin America by teaching them basic skills to survive and assimilate. These volunteers go out among women who don’t understand the culture here, don’t speak the language—some have never even had a working toilet to flush. They teach the refugees about everything from hygiene rules, to birth control, to what resources are available to them. For people who are struggling who don’t get this kind of support, the socioeconomic burden could lead their youth to a cycle of trouble, drugs and violence. Imagine the lives these volunteers change!

FARAH: This is a hard question to answer!!  Every nonprofit that we have been fortunate to collaborate with has left a meaningful impact in my life.  If I had to pick one though, it is definitely the first non profit organization we donated our $10,000 grant to, AMI Kids Tampa. They are an organization that is dedicated to helping disenfranchised youth develop into responsible and productive citizens.   When we toured their amazing facility for our check presentation one of the youth grabbed my hand, looked me in the eyes, and thanked me in the most sincere way possible. I knew right then and there that what we had set out to do was going to be so much greater and impactful than I had ever imagined.

5. What is the biggest barrier you each experienced as a woman in your career?

DYMA: I have always shown up as my authentic self no matter where I am. I love to laugh, especially when I think I need to break the ice. I make jokes at inappropriate times. When I was young, my goofiness may have been and sometimes was misconstrued as silly, and maybe people didn’t take me seriously. There’s not a lot of middle ground with people like me. But those who truly understand me, have always known that while I may be light-hearted, there is nothing light about my purpose.

FARAH: Motherhood has been the biggest barrier I faced.  Having children most definitely impacts your career, but I am very fortunate that I had the choice to stay at home and raise my four wonderful boys.  I’m also very grateful that because of the flexibility and time I had while I was at home, I was able to find my true calling and purpose through 200MWWC and as a small business owner, where I can continue to serve others.

6. Is there a woman, not in your immediate family, who has influenced you?

DYMA: That’s such a hard question because I’ve been blessed to be surrounded by so many amazing women in my life. But I would have to mention two women who really inspired me to become a better mother and a better advocate for children with disabilities. Erin Sizemore and Kelly Teegardin, are inspiring and magical women who have taught me so much through the patience, kindness and genuine love they show every day for the children and adults that they teach. 

FARAH: One of my Sunday School teachers has had the most influence in my life.  I owe her so much for mentoring me through my tough teenage years, for being someone I could confide in, and someone I could ask life’s hardest questions.  She holds a very big place in my heart. It was through her guidance that I was able to stay grounded in my faith and grow my confidence as a Muslim Woman and I still stay connected to her to this day.

7. As an Iranian-American woman, I have been reduced to negative stereotypes by others, with biases working against me. What has been your experience as a proud Muslim woman?

DYMA: In my Baptist Christian kindergarten, my teacher (who I adored) asked me if I had been saved by Jesus. I told her I believed in Jesus, and that I was Muslim. I remember feeling like I had given her the wrong answer, because she insisted that I needed to be saved. That was the first time I realized that my religion was different--and to some, not always in a good way. I have no animosity towards her; she was doing what
she believed was right. But I think I understood even then that true religion is all about what we do for other humans. 

What I have encountered is other people’s opinion that I am not your “typical” Muslim woman. When people find out I am a Muslim, they are shocked. I think most people have a perception of what they think Muslim women are like and because I don’t wear a hijab (headscarf), I often don’t get the same stereotypes. So I recognize my privilege; I don’t have the same judgments placed upon me. My friend Kathleen uses the phrase, “I’m an undercover Muslim,” since we are not easily recognizable, but I always let others know: I am a devout Muslim. I pray five times a day. In my heart, I consider myself a very religious Muslim woman.

FARAH: Unfortunately yes, more times than I can count.  I am an easily recognizable Muslim woman because of the scarf I wear proudly on my head. As a result, I have been targeted and even verbally assaulted.  The most recent attack I can remember was after shortly after President Trump was elected, I was at Disney World in Orlando waiting to see fireworks with my kids when a man got in my face and started screaming at me to go back to my country.  I was born and raised in Tampa and this encounter completely startled me.  I was in disbelief that not one person stood up for me or helped me in that situation, in fact, I could hear laughter as I walked away from this verbal assault.

Muslim women are becoming more visible than ever but we lack proper representation and role models that our future generations can look up to. The only way to overcome negative stereotypes is to rewrite the narrative.  I chose to do that with 200MWWC.  I can’t control what people think of me, but I can control my actions. I do my part as a Muslim woman,  focusing on what unites us as a community rather than the differences that divide us.

8. Who is a "hero" in the community that you'd like to shine a light on?

DYMA: There are so many, but one I recently learned about is Pat Frank. I am blown away by her story. As a young mother who moved to Tampa in 1961 to raise her family, she is a trailblazer. She was the first woman admitted to Georgetown Law School! She ran for the Hillsborough County School Board at a time when only men were considered capable of managing its budget, and when she was finally elected on her third try, she dedicated her platform to desegregating schools. She saw a problem and she set out to fix it. I love that about her. Especially when it wasn’t a social issue that affected her personally. She cared so much about fairness and justice, and she made the changes. That is powerful to me. 

FARAH: Tampa Bay is blessed to have so many heroes in our community who  are making a difference in people's lives.  One “she-ro” I’d love to highlight is the Founding Director of the Stay in Step Spinal Cord Injury Recovery Center, Gabriela Camargo. In 2008, After a tragic injury in Afghanistan left her husband, Romulo, paralyzed from the neck down, Gaby realized that there was a need for long term rehabilitation services in the Tampa Bay Area. Stay in Step provides intensive outpatient therapy for individuals after experiencing a neurological injury such as a stroke, spinal cord injury or brain injury.

In 2019 I  presented Stay in Step with a $10,000 grant from 200MWWC which provided me an opportunity to sit down and talk to Gaby about her experience.  I was inspired by her resilience, perseverance, compassion, and commitment to helping others who had been through similar experiences,  helping them overcome the impossible.  She was able to turn something so traumatic in her life into a living legacy that will continue to help others like her husband for years to come! Truly inspirational!

9. What is the best professional advice you've ever received?

DYMA:  Don’t be afraid to start small. It does not serve people to see success without fully  understanding  the time and resilience required to realize that success. We easily forget that Steve Jobs started out in his garage. 

My first launch was at my house. It was on January 29, 2017. I gathered 50 of my closest friends at my house and told them I had a surprise. The joke was, “Oh my god, Dyma’s pregnant again.” But actually the surprise was launching 200 Muslim Women Who Care. By our first meeting on February 28, we had 122 members and collected $12,000. Now we are up to 200-plus women and are exploring options to start chapters. 

FARAH: Always ask yourself, "How can I?”  My business mentor has ingrained this phrase in my head.  Entrepreneurship is challenging and there are many times you feel stuck between a rock and a hard place.  There have been times when I’ve wanted to give up and there are times when I think I’m absolutely crazy to have gone down this path.  Entrepreneurship is about learning to constantly innovate in order to stand out from the competition. My mentor, Stephen, has taught me that  the way to get around any problem that I'm faced with is by shifting my mindset from, “I can’t" to “How Can I”?  How can I solve this problem?  How can I change my situation?  How can I learn from this mistake? 

Change your mindset and you can unlock your limitless potential and cross any hurdle that comes your way in business, and in life.

10. What do you think companies can do to be more inclusive for women?

DYMA: I haven't been in a traditional workplace environment for quite some time, but I think companies can be more inclusive by just stopping to ask the question directly to their employees: What do you need to be successful? Sometimes management misses the most basic opportunity that allows their employees to be heard because they never have a conversation. Leadership will make their employees feel more appreciated by stoping to ask what a person needs. A mother who has children may need to work remotely one day a week to have flexibility with her child’s doctor's appointments. We have learned with different Diversity, Equity, and Inclusion training that the golden rule is out, and now we have the “platinum rule,” which tells us that we should treat others as they would like to be treated. That means companies need to learn to ask what that entails for each woman in their organization.

With respect to small businesses, it should be mentioned that not every company can accommodate every request, but discussions should happen so that voices are heard. The employee can even initiate those conversations. For example, you want to create a private nursing room for lactating mothers--but the current office space barely fits a desk. We have to own the possibilities we see in this world. If you see a barrier in your company, try and change it. Every one of us has the opportunity to do so.

Maybe you can’t build four walls, but you can put up a curtain.

FARAH: Change starts at the top, and I believe we need to first listen to what women need,  then educate our leaders, executives and managers with professional development offerings, to ensure that they are able to manage effectively and create diversity and inclusivity in the workplace, especially when it comes to women of color.

I am PUMPED to Spotlight Ellie Petrillo Martins who just so happens to be my GGBig ("Grand Grand Big") in my sorority, the Iota Chapter of Alpha Delta Pi. Ellie graduated from Florida State University in 2015 and moved to New York City, where she lived for 4 years while working for The Estée Lauder Companies Inc. She started as the Assistant to the Vice President of Education, Talent Development and Special Events, then transitioned into 2 different roles within the company before making the move down to Norfolk, VA with her now-husband, Delano, who was stationed as a Nuclear Naval Officer. Currently, Ellie is the Executive Director of Operations at Be Aveda Institutes in the St. Petersburg/Tampa, FL area.

Witnessing Ellie dominate in the beauty industry, all while being glowingly down-to-earth, showed me what is truly possible when you interweave passion with purpose. When I was a clueless Freshman at FSU, Ellie was a seasoned Senior, and I remember watching her interact with the other women in our Chapter, practically looking like she walked on water. She was kind to absolutely everyone, she was accomplished, focused, fabulous, and incredibly uplifting. The story I always love to share is how Ellie would let me raid her closet ANY time I needed a professional outfit for a leadership event or sorority chapter meeting, which was at least twice a week for a solid year. This woman continuously puts herself "at level" with everyone she interacts with - never viewing herself as more superior than the person beside her, but rather, she makes the extra effort to genuinely relate to each individual she interacts with, making them feel valued, important, and heard.

Ellie has been an amazingly uplifting woman in my life and I know she will be the same in yours too - Read more about Ellie's journey below & connect with her on Instagram here --> @elliepmartins

1. Rarely is someone's journey linear. Can you explain what each of you wanted to be when you grew up, and how your career landed where you are right now? 
Oh my journey is far from linear and far from where I thought I would be 15 years ago.  Growing up I always thought I wanted to be in the medical field, so I started college at FSU as a Speech Pathology major.  In my first class in the major, Intro to Speech Pathology, the professor showed a video of a microscope going down someone’s throat and I immediately knew this was not the major for me.   I then switched to Psychology, which I really enjoyed but realized in order to have a successful career I likely needed to get my Masters (or more), which I wasn’t ready to commit to.  So off to the Business school I went.  I always enjoyed business and marketing, so this finally felt like a natural fit for me.  I ended up graduating with a double major in Marketing and Human Resource Management with a minor in Psychology.

Leading up to my graduation I had always been a very “type A” person- I liked all my ducks in a row, always.  Sticking to my type A-ness, I had accepted a job working HR for Target in Atlanta, October of my senior year.  I was thrilled to have a job offer and to be able to coast my way through the remainder of my college career.  Three weeks before graduation, I received a call from a colleague that I worked with at Aveda asking me if I ever had the itch to go to New York City.  I explained I loved the city and always thought it would be a cool place to live, but that I had accepted a job with Target and was moving to Atlanta.  She proceeded to sell me on the New York dream and told me that there were jobs open at the company she was at- Estee Lauder.  I grew up in the beauty industry, so Estee Lauder had always been the ultimate goal for me.  Long story short- I ended up flying to New York two weeks after graduation, slept on my friends couch and before I knew it I had a job as the Assistant to the VP of Education and Special Events at Estee Lauder.

Working at Estee Lauder was beyond an incredible experience.  I was a bright eyed girl from Florida soaking up every New York experience that I could get my hands on.  I worked for some amazing people who exposed me to SO much in the business world.  I also had a great work ethic from an early age- I was the one always willing to come in early in order to set up a meeting to expose myself to top executives who I would have not otherwise met.  This is my biggest advise to young women starting out in their careers- ALWAYS go the extra mile to stand out and help, the only thing you’re doing is helping yourself. 

I ended up working for Estee Lauder for almost 4 years, moving up from an Assistant to a Trade Marketing Associate to a Freelance Talent Manager.  As I got older, I realized, as incredible as NYC was, it was probably not the ideal place to settle down and raise a family.  In December of 2018, just after getting engaged to my now husband, I received a call from my Dad.  My Dad owns 6 Aveda Institute Beauty Schools in Florida.  He called to praise my career success and offer the opportunity to work alongside him.  He shared that the company could really benefit from the experience I had at Estee Lauder and he offered a pretty sweet deal.  I called my boss at Estee Lauder to share the news and she shared that she was calling me today to offer me a promotion… God works in crazy ways! 

In January 2019, I joined my dad in the family business.  I started as Marketing Manager handling all marketing and retail activity for the schools.  As “the boss’s daughter” it was really important for me to make my own name for myself.  When I first joined, I didn’t even want people to know who I was.  I worked really hard to prove myself, and form trust and relationships with each of our employees.  I have worked my way up to my now position- Executive Director of Operations where I oversee the operations of all 6 schools.  The past year, dealing with the challenges of COVID, pushed my immensely as leader.  I am a completely different person than I was a year ago, one of the many silver linings of the virus.

My career path has been far from linear.  I am a huge believer in “everything happens for a reason, whatever is meant to be will be” and my career path thus far has been nothing short of that!

2. Which single word do each of you most identify with and why did you choose that word?
Kind.  As part of a recent initiative we did with our employees, I looked into the true definition of kindness and how it differs from niceness.  Both words are often synonymous, however they are very much different.  An act of niceness is doing something that benefits another person with the expectation of receiving something in return.  An act of kindness is doing something for someone with no intention of receiving anything in return.
 
As a leader, I try to lead with kindness as my forefront.  When dealing with student issues or employee issues, I always try to listen with pure intention and lead from a place of kindness- both being kind to their situation and kind to my business and it’s needs.  I care a lot about each of our employees. They are part of our company family- I care about their dreams, about their passions, about how their second grader won the spelling bee last week.  People are very important to me, and being kind to them is how I like to drive our business.  I use kindness to celebrate them for their incredible accomplishments and I use kindness to coach them on areas of opportunities.  I believe with kindness as your forefront, anything is possible.

3. With all of the noise that is happening around us in current times, how do you think women can best find their "calling"? Or how can women identify what they are truly passionate about?
Oh there is so much noise right now, it is quite a crazy time we are living in.  I recently took a break from social media and it was beyond refreshing.  I was able to focus on myself and do things that truly bring me joy, instead of wasting my time scrolling through Instagram.  I would recommend this break to anyone who is searching to find their passion- it is eye opening and allows you to do a lot of soul searching.
 
4. When considering Aveda's "Be Mentors. Be Owners. Be Kind." initiative, why do you feel it is so important for members of our teams to have high accountability over their roles and responsibilities? 
The “Be Owners” portion of our newest initiative is so important to me.  It came about because my sister, Emma, just join the family business working with my dad and I.  Emma and I were talking one night about work, and she was like, “I wish every employee cared as much as we did”, and it dawned on me- why can’t they?  And the Be Owner mentality was born.  We want our employees to own their roles and responsibilities so that they drive results that they are proud of.  When a member of leadership asks an employee about their sales results or enrollment numbers, we want them to be filled with pride sharing the results because they know that they owned their role and contributed highly to the business.

5. What is the biggest barrier you each experienced as a woman in your career?
I am extremely fortunate to work in an industry that is dominated by women.  I am surrounded by very powerful women mentors who are great examples of breaking the glass ceiling for women.  Honestly speaking, I have not experienced any barriers as a woman, which I know is rare and I am so grateful to be in the beauty industry.  One barrier I have experienced throughout my career was my age.  When I first started at Estee Lauder, I was the youngest person in the office.  I grew up as the oldest child in my family, so being the youngest is not something that comes natural for me.  I had to work hard to prove myself at a young age and prove to senior leadership the value that I could bring to the brand as a recent graduate of college.

6. Which woman, not in your immediate family, has been the most influential for you?
My first boss, Miranda, has been the most influential woman to me in my career thus far.  I started at Estee Lauder as her assistant.  She took me under her wing and exposed me to far more than the other assistants were exposed to in the office.  We had an incredible relationship, and I learned so much from her.  I used to tell people that I was sad for the weekend because I loved working for her so much… people thought I was crazy haha! She left the Estee Lauder brand and is now leading education for Dior.  She runs a million dollar brand, while balancing being a mother to two boys and a wife.  Miranda is a great role model to all woman on how to be a boss and balance family life- if you put in the effort in balance, one does not need to sacrifice for the other.

7. What have you learned most about leading within a company comprised of 96% women?
The power of relationships.  Relationships are everything when leading a company of majority woman.  Strong relationships allow for you to develop trust with your employees and hold them accountable.  The beauty industry in general is a very strong relationship based company, from our employees to our students to our guests, relationships are so important.  This has also proven true in these COVID times.  If our guests have a relationship with our school, they are much more likely to come in and trust that we are following safety protocols.  If students have a relationship with our school and their educators, they are much more likely to come to school and graduate on time.  If employees have a relationship with leadership, they are much more likely to ask for help when needed which is extremely important to me.
 
8. Go-to ice cream flavor?!
Cookie dough FOR SURE.  We just got an ice cream maker for our Kitchen Aid mixer and made homemade cookie dough ice cream… I about died and went to heaven!  I am also obsessed with rainbow sprinkles, but they have to be the right kind of rainbow sprinkles- if you know you know.

9. What is the best professional advice you've ever received?
“Always do the windows”. Early on in my career my dad told me to “always do the windows, no matter how high your position”.  What he meant by that is always do the job of your lowest employee- the janitor.  You are never too good to clean a window, or jump in to help check out a guest, or take a student on a tour or clean up a mess of foils.  We should be able to walk into a school and help with whatever the need is that day.  I try to live by this every day, which allows me to keep my hands in a little bit of everything.
 
10. What "set-back" did you experience in your life, either personally or professionally, that you were able to grow from?
Does the pandemic count as a set back?  Our business was THRIVING in January, February and even March of 2020. I remember literally dancing around the office in February saying “finally all the hard work our teams have put in is paying off, we are back”… then COVID kicked us in the face and knocked us right down.  Like many, 2020 was a year of extreme stress that pushed me far beyond my boundaries as a leader.   We had to make extremely hard decisions regarding our employees- who are our Be Family, around our students, around our business.  Every day was an uphill climb jumping over hurdles that we had never dealt with in our business before.  It was also my first year of marriage, my poor, poor husband- he is a trooper because stressed Ellie is not a pleasant Ellie!  I remember one night just getting in bed and screaming because that was the only thing that felt good.  Now that we are out of the turmoil of the pandemic, I look back on 2020 with extreme gratitude.  I am grateful for the love and patience of my husband.  I am grateful for the incredible leadership and decision making of my Dad and the executive team.  I am now grateful for the extreme stress.  I grew so much in 2020, as a person and as a leader- a true silver lining of the COVID- 19 set back. 

Kicking off 2021 on the Inspiring Women Blog with the outstanding Audrey McGuckin, who is truly uplifting women in all industries by paving the way for women to pursue executive leadership positions through her diversity and inclusion efforts. She spearheaded the Boosting Women Leaders Program during times of social distancing, in addition to hosting her Leadership Podcast where she discusses topics that highlight women's advancement in the workplace, such as the importance of women being in leadership roles for businesses, how we can be more effective allies for women in the professional setting, and why women diversity efforts tend to fall short. As a speaker on multiple women's-leadership panels, Audrey has made it her mission to share defining moments as a young manager in the professional setting, from working in a factory, to making coffee, and now leading as the CEO of the McGuckin Group.

Before beginning her consulting career, Audrey was Chief Talent Officer with a leading, global technology company. She currently serves on the Board of Directors for St Petersburg Police Athletic League in St Petersburg, FL, where she lives with her husband and two daughters. For the past 25+ years, Audrey has lived and worked across the globe in dynamic markets including Singapore, China, Taiwan, Japan, Florida, California, Boston, Germany, France and Spain. She’s consults with top CEO’s and CHROs to solve their toughest and most complex business challenges through innovative talent and people solutions.

Read more about Audrey's perspective below! You can also connect with her on LinkedIn HERE.

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and
how your career landed where you are right now?
I really didn’t know what I wanted to be when I grew up, yet I had a really curious and possibility thinking mentality. Nothing had landed in my mind which allowed me to experiment and not be bound by any constraints. I also had the opportunity to not have pressure from others which gave some level of freedom. My career transitioned from being a shop floor factory worker building semiconductors to being a C Level executive of a Fortune 150 company with a quarter of a million employees spanning across 52 countries.

2. Which single word do you most identify with?
Hardworking.

3. What moment/experience in your life was the most formative in your development as a woman in
the professional world?
It wasn’t one single event yet it was many small cumulative events; things I remember are; strong belief in myself from a very young single digit age, parents and grandparents always believing in me and never giving any signals that anything was impossible, male leaders in my career that opened my mind to possibilities, a strong family unit that allowed me to travel the world at that same time as raising two independent twin girls.

4. What do you think holds women back from fulfilling their greatest potential and going for their
dreams?
Sometimes it can be about self efficiency and believing in oneself, sometimes it can be experiences that create fear, sometimes it can be environmental – it’s deeply personal.

5. Tell us about your greatest "ah ha moment" and how you encourage others to
embrace that moment?
This is my favorite question. The work we do at our company when designing solutions is grounded in creating ‘aha moments’ for leaders. You’ll even find us reference “ah ha moments” in our firm’s purpose statement. We exist to orchestrate “Aha Moments” that fuel* leadership transformation.

One of my greatest ‘aha moments’ was when my daughter and I were having a conversation about what might be my next steps in my career and she said ‘mom, just do what makes your heart sing’. It was out of this conversation that I decided to start the firm. This was such a powerful moment for me. I realized how important it is to be a mirror for others.

6. Favorite ice cream flavor?!
Coconut!

7. Describe a time when you were underestimated in your career. How did you react? What did you
learn?
Early on in my career I was always underestimated. No one (except for me) would have expected me, as a shop floor worker, to become a C-Level Executive. My ‘secret weapon’ is to manifest dreams within, affirm them, and passionately chase my goals - allowing results to follow.

8. What leadership characteristics do you utilize most to best lead your team to success?
My strengths are in strategic thinking, big picture thinking yet at the same time figuring out how to implement.

9. Who is your female icon?
Kim Kardashian – and for the haters out there – well……

10. How do you think men can best play their part to help advance and advocate for women in the
workplace?
I would call upon the men, who hold most of the seats at the executive tables, as they are making decisions. I would ask them to be intentional around things like succession planning, hiring, developing women leaders – every step takes us to a destination.

Megan Perry, is a former Division I College Basketball Player, WNBA Executive, and Sports Broadcaster, whose super power is the art of communication and being a champion for the advancement of women in sports, media, and entertainment.

As an experienced broadcaster, Megan is an impactful speaker who understands the power of communication. Her talks have inspired young professionals, college athletes, seasoned business leaders and entrepreneurial women. Megan exemplifies the spirit of Lift & Be Uplifted by working to help career driven women navigate the path leading to their biggest goals and dreams. Megan helps position, polish, and perfect her client’s communication style so that they can establish greater voice, visibility, and presence in their career path of choice.

After nearly 10 years navigating the corporate landscape, Megan recently assumed a new role with the Sports Innovation Lab, where she will be focused on using advances in data, research, and technology to elevate the conversation around women in sports. AMAZING! Connect with Megan on LinkedIn HERE!

1. Rarely is someone’s journey linear. Can you explain what you wanted to be when you grew up and how your career landed you where you are right now?
I love this question because you are absolutely right! In fact, my journey has definitely not been linear... it’s been left, right, upside down, and backwards! Although sports have been the common thread in my journey. When I was growing up, I knew very early on that I wanted to play college basketball. As a young girl I played AAU basketball. I was very competitive with the travel leagues and high school teams and I always had an affinity for competition. My goal was to play basketball at the highest level possible and get the best education possible. This was influenced by growing up in Charlottesville, VA, home to the University of Virginia.  I had the opportunity to see some of the best college basketball players and some of the best women basketball players in the entire world at a very young age. I grew up going to basketball camps with WNBA legends Dawn Staley and Jennifer Boucek, and people who inspired me to play the game early.  Fast forward, my love story with basketball then continued from high school into college. I had the opportunity to play for Cornell University! Even better, at the end of my senior year I was fortunate enough to lead my team to a 2008 Ivy League Championship which was the first ever in Cornell women’s basketball history! That gave me the opportunity to compete in the NCAA tournament, referred to as the “big dance.”

Participating in March Madness was a dream come true because I was competing against some of the world’s best players and teams that inspired me to love the sport.  I grew up watching the late, great, Pat Summitt, in the Tennessee Lady Vols, compete against Geno Auriemma and the renown UConn Huskies. As it turned out, in the first-round matchup, my team, Cornell University, was matched up with Geno Auriemma and the Huskies! I was competing against the likes of  Maya Moore and Tina Charles who are Olympic gold medalists and champions.

During my time in school, I was always very focused on not only playing basketball with a goal of getting my marketing degree to someday become the General Manager of a sports franchise.   So right after I graduated, I got my foot in the door of the WNBA as part of the league office staff.  My work was focused on developing our WNBA franchises and teams, so in had the opportunity to interface with the top league executives to learn about the sport from the business side.  That experience served to further fuel my passion for the game. I used the 8 years working for the WNBA to continue to grow in experience and knowledge, transitioning into basketball operations and player relations.  This gave me the opportunity to interact with league officials, general managers, coaches, current and former WNBA players.

I brought Maya Moore into rookie orientations and worked with Dawn Staley to send her on trips to Africa.  I coordinated different WNBA appearances for Lisa Leslie.  It was interesting to see how it came full circle -starting with my love for the game as a girl, to using my skills, knowledge, and experiences to interact with it live during my time at the league office, to become a part of the history of the game.

So, my love for basketball heavily influenced my career path. Now I work as a basketball analyst doing freelance sports broadcasting for CBS Sports Network covering college basketball.  I’m stepping back in my career to work around causes and platforms that inspire, educate, and empower women to advance in sports media and entertainment. That’s currently what drives me and has served as fuel to land me where I am in my career today.

2. Which single word do you most identify with?
Competitive. I say that in the best sense of the word. I am wired to compete to be the best and want to be the best, I don’t just want to win. I have a drive to continue to become better, to give my best self, and to help others around me be their best selves each and every day.

Now you said one… but another one is Empathetic.  I make a point of treating people the way that I want to be treated. That’s the way I try to operate in my professional life and personal life. Professionally this has helped me grow relationships and advance and navigate the professional scene because people remember more about how you made them feel than all the things that you do or say.  I strive to make sure that I make people feel the away I want to feel and be treated.

3. What moment in your life was the most formative in your development as a woman in the professional world?
That moment happened because of my influential mentor and former manager Renee Brown. As the Chief of Basketball Operations and Players Relations, Rene was part of the inception of the WMBA she helped the first players, Rebecca Lobo and Sheryl Swoopes, sign their first WNBA contracts. When I first started out in my career, she recognized how timid I was about something I was struggling with.  She told me something that has stuck with me every time I doubted myself, “No one can ever take your confidence, you have to give it away. Hold your head up high when you walk in a room, own it! Don’t doubt yourself, keep pushing forward, learn to ask questions, be diligent, be a devil for the details, but overall, be confident in what you are doing." Her belief in me allowed me to recognize that I am in control of my own emotions and how I show up - this means I have the power!

4. What do you think holds women back from fulfilling their greatest potential in going for their dreams?
Imposter syndrome.  I can say was guilty of that myself when I made the transition from a corporate space, after leaving the WNBA at the end of 2016, into sports broadcasting, and then recently when I launched my own consulting doing professional career coaching.  What I often hear in discussions is, so many women think that maybe somehow, they don’t have enough credentials, that they are too new or inexperienced, so they don’t know as much as everyone else, and they have to be careful in how they move and what they say. They approach things just being a bit more shy. That’s what holds a lot of us back! I think the most important thing we can do is walk boldly in the direction of our dreams and aspirations and to not allow self-doubt to get in the way! So, imposter syndrome is one of the biggest things that hinders our ability to grow and succeed professionally.

5. What is the most memorable experience you had working with the Women’s National Basketball Association?
There are just so many that are near and dear to my heart, so  I’ll just hit you with some of my favorites! Working at the WNBA, welcoming the draftees, the rookie class, every year was fantastic. Being heavily involved in the college scouting and talent evaluation process, I watched college basketball games very closely and I was out on the road scouting looking for the top 12-15 college players that we wanted to invite to the WNBA draft.  I had the honor and pleasure to actually call a lot of those young ladies to congratulate them on their great collegiate career, and inform them that we wanted them to attend the WNBA draft! So being a part of the moment that these young women are given the chance to realize their goal and dream was memorable! Especially meaningful because it was a dream of mine, I always dreamed of being drafted into the WNBA. While basketball didn’t take me there on the court, off the court I had the opportunity to not only be able to share that moment with these young girls, but to help them through that transition. It meant the world to me! I was so proud to say that I had a really close hand in welcoming Elena Delle Donne, Skylar Diggins, and Brittany Griner, the top 3 draft picks in 2013 that got a lot of press and media attention, to the league as the next generation of leaders, to help grow the WNBA! It’s something I’m very proud of.

6. Favorite ice cream flavor?!
I don’t really have a favorite.  I always end up getting chocolate chip cookie dough, I never stray from that.  But the ice cream I love the most, they don’t really have everywhere. I love me some COLD STONE Founder’s Favorite!  If you don’t know about Cold Stone, it’s  #1 on their menu, with vanilla ice cream, brownies, walnuts, chocolate syrup, and I think there’s even a little bit of caramel! That is definitely my go to even though I try not to have it too much because I know what a problem it can be if I eat too much of it!

7. Describe a time when you were underestimated in your career or life and how did you react and what did you learn?
Oh boy! I’ll take it way back to high school. I wanted to play college basketball and I was pursuing that goal as hard as I could, training as much as I could outside my school time.  I played AAU basketball and  I did travel league. I was playing a big national tournament where there were a lot of college coaches scouting the games. I was down in Orlando FL at the Wild World of Sports, actually where the NBA bubble was this past year. It was the summer before my senior year which is a big time in the recruiting calendar.   In the front row there were all these big-time head coaches, Dawn Staley, Geno Auriemma, and I think Pat Summitt was in the building. So, for that time it was just the “who’s who” of college basketball. I was going for a loose ball when I tripped over another girl’s foot and I ended up sprawled out on the floor. Long story short, a pile of people running for the ball out of bounds actually fell on top of me, breaking my leg.  It was very traumatic, super gross, and I don’t even want to go into all the gory details of it. Many colleges quite frankly stopped recruiting me. With my injury, they just didn’t think that I could come back to be the level of player or the caliber of player that I was destined to become.  

I think them underestimating what I could bring to the table fueled my fire a little bit.  Cornell University was one of the schools that stuck with me, along with Princeton and Brown University.  They had the confidence to believe I would come back from my injury and to be able to excel.  I had the great pleasure of being able to kind of ‘take my moment’ my senior year, winning the Ivy League title, and advancing to the NCAA tournament.  That was my moment of realizing that despite what others believed about my ability, I was able to overcome. I’m always reminded of the quote, “A step back is nothing but a set up for a comeback.” That was my comeback, and it was so sweet to be able to achieve that dream and to overcome the physical and mental obstacles that come with a serious injury.

8. Which leadership characteristics do you learn through sports that allowed you to best lead your team to success?
What playing sports has taught me is the power of being able to focus under pressure. When you’re working in any kind of environment, corporate or otherwise, you are in a space where you have to assume a leadership position. It’s then that people are tested and you can discover their true character and what they are capable of.  Playing sports mentally prepared me for situations when time is short, the stakes are high, and there is a lot of pressure on the situation. I see other people get all stressed out about what might be pending or whatever is that gets people all worked up, and I can handle those feelings, because I know that I pushed my body harder and had to mentally and physically persevere through things that most people have not gone through.  I take that strength and courage with me in every moment. I know that I can do it.  The mental wherewithal and mental endurance to be able to endure tough moments is what has really helped me thrive in my professional life.

9. Who is your female icon?
So many! I’ll run off a list. I’ll start with my mom. She’s just the most courageous and compassionate woman.  What she’s taught me about patience and perspective serves me in so many capacities every day. Other favorite people that I look up to are Oprah and Michelle Obama.

If I put it back into the sports universe, when I was growing up, I looked up to and was inspired by Alana Beard when she played for Duke University. I saw her play at the University of Virginia and it was the first time I ever saw, in person, someone score 41 points! I remember being amazed like wow, how do you do it? It just seemed impossible!  I was so enamored by her prowess on the court, I wanted to do everything like her. I wanted a physique like her, so I started working out hard to have strong arms and to be in shape.  I wanted to go to a good school.  Having her as a role model taught me the value of aspiring to a good education and top-notch basketball.  

An icon is a difficult word to live up to, so my mom is my icon, but Alena Beard was an example to me.  I was constantly modelling my game, my preparation, and how I moved in the spaces that I did, after her.

10. Why is important for women to establish a great voice visibility and presence in the professional environment?
It is supremely important for women to establish a greater voice, visibility, and presence, in their professional environment. I think it is important to be seen and heard, and to have a presence, because there is always some watching.  Everyone has heard the quote, “If you cannot see it, you cannot be it.”  It’s so true. Even if you are not doing it for yourself, to personally advance your own causes, it’s important to be your authentic self and to show up, be visible, and have a presence in a professional space.

There is always someone who is watching, learning, and taking notes about you. Either they are looking up to you or you are being evaluated.  In many ways, how you perform can influence what opportunities the young women who are behind you get. I think it’s just so critical for women to be able to have the confidence that they need to establish their voice in a space where they may not be comfortable. To have the courage to be more visible, to show up, and then to be able to combine your voice and visibility to create a presence that is so undeniable that when you are walking out of the room, they are still talking about you! I would say it is extremely important because you are always being seen - you are the example. We need more examples and more women leaders in spaces across various industries!

When she’s not filming for CMT’s Racing Wives, entrepreneur Samantha Busch can be found promoting her book, designing clothing for her online boutique, promoting the energy drink the racing team created, or being a loving wife and mom. Kyle Busch, the NASCAR Nationwide Series Champion, is the other half of this ambitious power couple!

Samantha has a skillfully organized her life to create a balance by asking for help and support from others around her instead of trying to “do it all” herself, which is simply not sustainable.  It was powerful to hear her state that even when we have families, we not only have permission to chase our own personal dreams, but it is necessary for us to keep our own cup full in order to have the ability to pour into others.  Our needs are worth saying ‘no’ sometimes to every demand on our time.  It’s OKAY to ask for help for things that can be delegated, in order for you to make your needs a priority! **virtual high five!**

Samantha embodies the Lift & Be Uplifted mission for so many reasons; most notably for how she made a choice to be transparent about a personal challenge she faced with infertility as a way to help others going through this process by writing her book Fighting Infertility: Finding My Inner Warrior Through Trying to Conceive, IVF, and Miscarriage. She then went on to create the Bundle of Joy Fund.

Read more about my interview with Samantha below! You can also check out Samantha's personal blog HERE.

1. I have found that rarely is someone’s journey linear. Can you tell me was your goals were when you were younger, and how you arrived at the place you are today?
I got my bachelor’s degree in General Psychology from Purdue University, and then went for a master’s in Industrial and Organizational Psychology. You’d think that as a racing wife, this would not be useful, but in reality, my education has allowed me help Kyle with the race team and our different companies. It’s actually a great business major because it’s beneficial to comprehend the nuances of managing people and resources, and recognizing the roles that they can excel in.

We go into college young and largely influenced by what our parents want. Now, years later, I can see how much I love fitness and event planning.  It’s hard to know yourself well at that age, but I’d definitely tell young women to not be pressured by others opinions, because it’s your life and you should follow your heart.

Leave yourself open to enjoy the journey by not being rigid in pursuing your definition of success, that’s when you find the best version of yourself.  Especially after dealing with infertility – which I never expected or imagined facing – I learned that we have to embrace our struggles and setbacks, and look for the lesson. This attitude helped us find strength through this setback, we have grown in so many ways due to facing this together, and then were able to use it for something positive instead of allowing it to defeat us.

2. Which single word do u most identify with?
Driven! There is no room for complacency. I’m still growing, learning, investing in our marriage, developing new skills, and challenging myself.  We are coming up on our 10-year wedding anniversary and I still read the books to continue enriching our relationship and never take what we have for granted.

3. So now let’s get down to what is TRULY important here…what is your go-to ice cream flavor?!
OMGOODNESS! Frozen yogurt-- with ALL the toppings! And don’t give me the fruit-give me all the iced animal crackers, all the good stuff on top of it! I usually get the cookies and cream, chocolate, and vanilla -and then I just pile on the cookie dough, M&M’s, and peanut butter cups.  People will look at it and say “but none of that works “--but NO!  It all works!

4. As a woman who has empowered so many others to live their best lives, who is someone who empowers and uplifts you?
There are many! Obviously, my mom, she’s incredibly caring, compassionate, and has a really great work ethic- both of my parents do. Then there’s the women in the infertility community.  The wonderful ladies that are the founders of Fab Fertility have inspired me to be more open and transparent through this very personal and emotional journey, and to use my platform to help others navigating infertility. On the racing side - Kelly Earnhardt is such a girl boss! She runs the race team, has written a book, yet is married with a child, and has found ways to balance it all! I could not be more grateful for the many women in my life that I look up to and can trust their advice. 

5. Do you have a mantra or personal motto that keeps you motivated and focused?
I really don’t.  It is just a personality characteristic to stay motivated and focused. Kyle and I are very type A, and we just go, go, go! Through quarantine many were like, “OK, we will just chill.” But we did all the house projects we could think of and more!  So, it’s an overall mindset to want to do your best, believe there’s no point in doing something unless you are going to be proud of it -we just agree to do it right the first time.

6. You started Avanti the Label, in addition to the investment of time and energy to start any type of business, it requires taking risks.  What advice would you give other women who avoid risk because they are afraid to fail?
No one wants to turn around when they are older and regret wasting years being afraid of something.  I was hiring for my online boutique when I met my business partner. She had an online boutique and I thought, “why don’t we just become co-owners of something new?”  That’s how Avanti the Label came about.  We are both Italian and use that fashion understanding to stay ahead of the trends. I also design my own Tee’s! I’m edgy and she’s boho, so by merging our styles there is something for everyone.  It is fun too. Before COVID, we got to go to market, make mood boards, and design creative seasonal trends. We both had good followings on social media, but let me tell you building a successful business takes more than having a lot of followers! It’s HARD! You must always be reinventing, trying new things, pushing yourself, and be willing to work really hard. Sometimes we are working until one in the morning because our days are busy with family obligations. But like I said, you don’t want to not do the work only to look back and wish you took more risks when you had the opportunity. Opportunities can be rare-go for it with all you have!

7. You star on CMT’s Racing Wives - What has been your favorite moment being on the show?
I think people assume that because we are married to drivers, that we just shop, go to the spa, and don’t accomplish anything meaningful. I loved highlighting the fact that we buck the stereotype by being business women and philanthropists in our own right, and supporting our husbands in different ways. The pandemic put filming on hold, but I hope it is renewed for Season 2! People get to know more about us, and it was really fun, but we aren’t dramatic, let’s just say we weren’t flipping tables!  So who knows what that may mean for ratings.  I liked showing people things they otherwise wouldn’t know about, like the Bundle of Joy Fund surprise.  Because of the show so many women reached out to say, “Wow, I never knew you went through IVF,” and they share their own experiences. Those are my favorite moments.    

8. Like my friend Rachel, many women consider you to be their icon. Who is your female icon?
So, so many!  First of all, mothers that manage to excel through entrepreneurship are so impressive to me. I just reposted Hillary Swank the other day because I admire that she is fighting the actor’s union because they don’t cover basic women’s health needs like ovarian cyst removal.  I also love Jessie James Decker because she’s a mom, and she’s so fun and outgoing! I love her workouts! I love how Kristin Bell started her own company, while prioritizing a strong marriage.  Those are celebrities that exemplify what an icon means to me. But there are so many women who are mommies and entrepreneurs, that manage to homeschool their kids, and somehow innovate to juggle it all!  I know you see them on social media – they are my role models -I’m amazed how they keep it all together! To those who consider me their role model, I have to clarify that I have an amazing team around me, a helpful family, and a supportive husband.  The key is understanding that its ok to ask for help -I think ambitious women think they can figure it out on their own. There are others that excel in some areas that you need help with, so be willing to ask for help. It takes some growth to realize that not being able to handle everything yourself does not make you a failure, it means that you are wise enough to recognize that allowing others to help benefits everyone. 

9. You created the Bundle of Joy Fund which has helped many families become whole. Why do you think it’s important to be authentic and vulnerable with one another-especially on social media?
There are drawbacks to social media, but for me it has been a way to make so many connections with strangers from around the world, who provided invaluable insight that helped me through some of the hardest times in my life. Seven plus years ago, being so young, I didn’t feel like I had a voice. When I wasn’t getting the answers I needed, I didn’t know how to ask for them- I didn’t even really know what questions to ask.  Social media was a tool that allowed me to ‘find my tribe’, which is essentially a community of sisters who have experiences similar to mine, and understand the different medications, the process, and the complicated emotions that come along with infertility, IVF, and miscarriage. The community is diverse but grounded in love, support, and being there for each other. It was so beneficial to make these connections, because no one around me could relate the gravity of what we were facing. There was so much I wanted to know beyond the patient/doctor relationship. Through social media, I was able to find the understanding I really needed. I found myself being more vulnerable with women that I had never even met than with those I’d known my whole life. That is why it was important for me to then use the platform that I’ve built to empower women. I share how important it is to be your own advocate. Every couple has a unique experience, but I want others to know that if, for whatever reason, you aren’t comfortable, you have to be willing to make a change. After all, it is your body, your health, and you are the only one that can make the best decisions that work for you.

10. Nascar is obviously male dominated, but you have done some great things in that arena, with your clothing line, book, boutique, energy drink!  What is the biggest barrier you’ve experienced as a woman on your career path?
Of course, NASCAR is a very male dominated sport because a huge majority of the drivers are male-but there are so many women involved in this sport. There are broadcasters, engineers, and the fans!  That’s why I started my blog. Kyle has always been very supportive; he knew I was a girly girl at heart with lots of dreams. We had this awesome lifestyle that afforded us to travel 30 weeks out of the year, meeting so many fans! I just realized there was an opportunity to form a connection to this community of women in the stands.  So many of my projects resulted from women first asking “Can you start a blog?” They wanted to know what I was wearing, where we were traveling, and more about our lives. Through that I saw a need to design race t shirts for women, beyond the men’s tees. It’s so rewarding to transition through not knowing much about racing, to creating my own niche in the community.  That is why this year has been so disappointing, because all that has been put on hold. I hate not being able to cheer Kyle on, and connect with fans through appearances.  Then seeing so many people that have lost their jobs and are really struggling, our hearts go out to them and we hope we can find a way to return to some sort of normality. Meanwhile, it has been encouraging to see that we are figuring out ways to connect without being around each other.

The sport wouldn’t be the sport without the fans. They are the ones that make the sport great! I feel like God gave us this platform and whether we have connected through fitness, or infertility, I grow from the connections right along with them and I LOVE to hear their stories!

11. Is there anything else that you want to share with readers?
Going back to struggling with maintaining a strong belief in yourself, or with doubting whether you can handle something you dreamed of doing, fight the urge to become your own worst critic.  It’s very easy to focus on our flaws and shortcomings. Switch the focus to how far you have managed to come. I had to work on this too, many times building Rowdy Energy drinks, I spent too much time focusing on what I could have done better. Embrace your strengths and empower yourself with positivity because that’s where the magic starts.

Just because we are conducting business on Zoom, doesn't mean we can't continue to grow our networks! We were about two minutes into our virtual meeting when I recognized Rosanna as someone who I could learn so much from and had wisdom to share with the growing Lift & Be Uplifted Inspiring Women Blog community. When on Zoom with Rosanna, I could see an uplifting quote posted behind her about inspiring women that resonated with me. As the meeting progressed, it was clear that she's had an array of experiences that involved lifting up others both personally and professionally.

Rosanna is the founder and President of Rocket Ship Consultants, LLC, a company that works with clients looking to change their professional trajectory through business consulting, career coaching, and video podcasting.  Her varied background as a lobbyist, trial attorney, television news producer, professor, university dean, career coach, and chief agency administrator have enriched a unique perspective and skill set for solution oriented storytelling, and successful strategy creation.

For more than two decades, she has advocated on behalf of clients and organizations and made hundreds of presentations.  She has extensive experience in making introductions for clients, Florida administrative law and compliance issues, higher education management, state budgets, procurement, litigation, and strategic planning.  As a result, she is able to create a path for her clients and leverage her strong connections throughout Florida government and across industries to assist clients with getting the right door opened at the right time with the right message. 

She is currently the Chair of the Development Committee for the Coca-Cola Scholars Foundation, Vice-Chair of The Florida Bar Governmental and Public Policy Advocacy Committee for lawyer lobbyists, and Associate with Capitol Access.  She produces and hosts The Floridaville podcast and three live video shows, Take Off Monday, Launch Pad, and Connect at the Capitol.

Learn more about Rocket Ship Consultants services HERE!

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now?
Growing up with immigrant parents, the focus was always on education.  My parents never asked me what I wanted to be when I grew up.  Instead, they would ask me if I wanted to be a doctor or a lawyer.  I didn’t like blood and the lawyers I watched on television seemed to have interesting jobs, so I figured I would be an attorney.  
 
2. Which single word do you most identify with? 
Real.  I am a genuine person that feels deeply and loves deeply.
 
3. What moment in your life was the most formative in your development as a woman in the professional world?
Ironically, the moment that was most formative in my development professionally occurred in my personal life.  At the age of 30, I went through a tumultuous divorce.  When you survive a heartbreak like that, you learn to trust your gut, take stock in what matters to you, and be braver.  These hard lessons have served me well in my professional life.

4. What do you think holds women back from fulfilling their greatest potential and going for their dreams?
I think women are quick to talk themselves out of their big dreams because they have taken a rejection to heart. These are things that I sometimes struggle with as well.  I still have to give myself a pep talk after multiple rejections and remind myself that “no” does not mean “no forever” it only means “no for now.”     
 
5. How do you believe leaders in the workplace can be more inclusive for women?
Everyone could use more time and money in their lives and women are no exception.  I believe flexible work hours and equal pay can go a long way to elevating women in the workplace and creating a culture of inclusiveness and respect.
 
6. Favorite ice cream flavor?!
Coconut.

7.  Describe a time when you were underestimated in your career/life. How did you react? What did you learn?
Surprisingly, I am not bothered when someone underestimates me.  In fact, I find it motivating.  I think it has to do with my confidence.  I know deep in my heart what I am capable of and I will not let anyone stop me from achieving my goals.  It is fun to prove people wrong who do not believe in your potential.  Other people’s doubts should always serve as gasoline to your inner fire.
 
8. With your unique background as a lobbyist, trial attorney, television news producer, professor, university dean, career coach, and chief agency administrator, which of these career paths provided you the greatest space for growth?
With every position I have held professionally, I have grown immeasurably. All of my professional experiences have common threads which have allowed me to develop and cultivate a very unique skill set.  I know how to build strong relationships, “friend-raise”, handle politicized issues, prioritize extensive workloads, manage staff, produce under extreme deadline pressure, gather and synthesize large amounts of information, comply with regulations, handle public comments and concerns, and advocate and negotiate.  For nearly 20 years, I have represented organizations in an external capacity whether on television, in a courtroom, classroom, legislative hearing room, alum’s office, or a conference room.   

9.  Who is your female icon?
I do not have a female icon.  There are lots of inspiring women I “follow” on social media like
Brené Brown, Dolly Parton, and Amy Purdy.  I admire unabashedly bold women.  As the saying goes, “well-behaved women rarely make history.”
 
10. What advice would you go back and give to your 20-year-old self?
There are so many things I would tell my 20-year-old self.
Wear sunscreen and sunglasses.
Buy stock in Google.
Learn more about computers.
Some wolves are dressed as lambs.
Make sure you have plenty of paper products and sanitizer on hand in the year 2020.

I'm Beyond excited for you to get to know the Silicon Valley tech dynamo that is Shaloo Garg! Shaloo is currently the Managing Director of Microsoft for Startups, where she is responsible for startup business strategy and growth in the global mecca of innovation! Having previously been at Oracle where she led the Global Customer Connect at Global Oracle Innovation, Shaloo has spent almost two decades in the high-tech industry in various roles: corporate development, startups, enterprise Go to Market, strategic partnerships, and has navigated and negotiated within the ranks of the major tech giants of the world. She has also led Go-to-Market for Oracle’s cloud business and was part of the Mergers & Acquisitions team that acquired Peoplesoft, Siebel, Retek, and others.

She keeps regular open office hours to coach and mentor young women and speaks on panels such as Girl Geek X Microsoft Reactor Lightning Talks. UN Women is an organization we both champion, which is how our paths crossed. As a “Champion of Innovation” at UN Women, Shaloo is spinning up virtual technology innovation labs with universities to encourage digital literacy in developing countries for young girls who do not have access to education. She is a firm believer in using the power of disruptive technology to solve pressing issues in the world like hunger, poverty, education, clean water, air, energy etc. She has her MBA in Innovation and Design Thinking from Stanford d. School.

Shaloo embodies the Lift & Be Uplifted philosophy because of her high visibility and accessibility to young women. When we spoke on the phone for the first time, I was in awe that a mogul such as herself took the time to take my call when I inquired about her journey! What actually happened, was she was more interested in learning about what I was doing, and what my goals were, and gave me encouragement. I can see why she is so successful, because instantly I just wanted to be in her circle; her energy is completely magnetic!

Connect with her on LinkedIn HERE!

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now? How has this shaped the way you view human connection and the way you lead others?
I agree, rarely is anyone’s journey liner. My dad was an aeronautical engineer and I  traveled extensively growing up. That required quite a few school transfers. There was an upside to all the awesome travel, I had the opportunity to get exposure to various cultures, religion, people, languages etc. In retrospect, the person I am today has been mainly shaped by those early life experiences.

I have worked in top tech tech companies through out my career, thanks to the wide perspective I gained as a girl. I was exposed to diverse ways of living and thinking,  which was  instrumental in how I approach problems, people and solutions. I’m grateful for that now. Growing up, I wanted to be an Air Hostess ( yes, I had caught the travel bug😊), but it was while I was doing my MBA, that I realized my passion and gift for Technology. I had an Elective in  Technology & Coding and was conducting research for a Technology for Community project, when I went deeper and deeper into my research and discovered the many ways  technology can help drive change in our society, community and economy. Technology was nascent at that time, but I was inspired by it's potential to change the world. THAT was the when I resolved  to build my career in Technology. While professionally, I was working in big tech companies, I continued to feed my hunger for purpose -using technology for good.

In one of my projects partnering with UN Women, I realized the enormous potential for young girls in developing economies, who do not have access to education, that could be educated sitting in their homes- just by properly utilizing advances and connectivity of technology! As this idea grew and developed over years , I took responsibility for driving this core initiative  in conjunction with UN Women.

s2. Which single word do you most identify with?
Courage- and it’s hard to be courageous. It’s not an innate quality. One becomes courageous as they face life experiences of overcoming setbacks and trials and learns lessons from them. With courage also comes responsibility. Being intentional yet bold  is what it takes to drive positive impact. It’s the most important thing I have learned in life and business and something that I personify on daily basis.

I recall an analogy that one of mentors shared with me: "Imagine that you are getting ready to  bungee jump.  You buckle up, you pull all the straps tight and you prepare to jump. All bets are off at that time." The focus here is all the time you have spent intentionally "buckling and strapping up well". You have done your due diligence, weighed out the pros and cons, now don't just stand there- use that courage and boldness and jump in!

3. What moment/experience in your life was the most formative in your development as a leader?
A couple of experiences are still fresh in my mind that have been  points for reflection in my career.

 I was in Mergers & Acquisitions at Oracle, on the team that acquired PeopleSoft. My first week on the job, I was pretty certain that I was not a good fit there. Yet my boss  pushed me really hard, believing in me, giving me confidence that I was capable. I doubted myself,  was almost ready to walk out, but paused and thought through what I had to loose if I failed by giving up vs. what it could mean to my career and my company if I succeeded. This experience taught me how to weigh the pros and cons cautiously and thoughtfully in any career/business situation. The result of my persevering in this situation, and the resulting win, propelled my career forward.

Then when I was at Microsoft. I was 5 weeks into my job here, when we were faced with a wide gap in the market where competition was dormant. We had no play where the market segment was expanding. I did creative thinking with my full due diligence and took a high risk idea to management. Fortunately, I got a go ahead. While I was excited with a go ahead, I was nervous too! 😊 Just a month and a half into the company, I was still building social capital and relationships. THAT was a big, bold, career move for me, where I had to risk everything – building credibility, trust, AND selling my idea, gave me immense strength and courage to lead with confidence. Sometimes when nothing is moving, you must be not just innovative, but bold and courageous as a leader!

Another experience is more personal. When I was at the peak of my career, with bold ambition in the Cloud business, I lost my father and then lost my mom a few years later. Both these life changing events were jolting. While I was able to recover from my father’s death, it took me few years to recover from the loss of my mom. I fought with and questioned myself that I'd lost my courage. One fine day, I decided to completely change the line of business I was in [Go to Market] and enter the Startup space. I had no experience in this arena but I just needed to start again to challenge myself in new ways.
This experience fundamentally shifted my way of thinking which is: no matter what life presents to you or high the stakes are, there is no substitute for hard work. Period.

4. As a woman working in a male-dominated field, what is the biggest barrier you have faced in your career? How did you overcome that?
Without a doubt, Tech is a male dominated field and there are fewer opportunities for women. A great example is the status quo in numbers of women in CEO and Board positions. Why is this number not sky rocketing? It’s not because there isn’t talent in the market, but the opportunities for women to advance are limited.

One of the biggest barriers I faced was just getting a seat at the table to begin with. Initially, I thought I did not have the caliber or the chops. Later, I understood that gender inequity is prevalent no matter where we are and at which level. Regardless, I still believe that rarely do opportunities present themselves on a golden platter. One has to be aware and savvy to identify gaps, tie the opportunity to the gaps- and get that seat at the table. Once you know your stuff well and lead with confidence, there is nothing holding you back.

5. You serve as a mentor for so many young women. Based on your conversations through mentorship, what message do you believe is most important for young women to hear?
Three key things:

1. Do not take a ‘no’ sitting down. Keep pushing.
2. Take risks, experiment - some may work , some won’t. And that’s okay!
3. Train your brain muscle to pay back.

6. Tell us more about your "Work Philosophy".
Trust me, in the early years of my career, I was trying to find out for myself who I was and what I believe in. It’s tough because one is busy learning, exploring and beating the odds. One of my mentors once told me: "Be known for what you value."

Be humble. No matter how high or low you are, always, always be humble. Be open to learning , ask questions and accept both success and failure with grace.

Challenge the status quo. I love this one and relate very closely with this. I love chaos, ambiguity in a business situation because it gives me an opportunity to drive clarity, bring structure and challenge the status quo.

Always be the hardest worker in the room. There is really no proxy for hard work and effort. There are no short cut to success.

7. What has been the most rewarding experience you've had working with UN Women?
Being able impact millions of lives of young girls without ever even meeting them, seeing them or hearing them - all through the power of technology! How awesome is that! Love it!

8. Your word of advice to young women struggling in their careers?
Understand your strengths and weaknesses really well. Self reflect - constantly. That’s super critical. Once you know the areas you can ace, use that ‘creatively’ to your advantage. No situation will ever present itself in a perfect format.

On the flip side, be curious, ask questions in areas where you can do better. Do not give up on them (yet). Tap into mentors and coaches around you who can guide you. And always, always give back. Never forget the young woman you were when you started your career on Day 1.

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up , and how your career landed where you are right now?
I am one of those girls who knew what she wanted to be at the age of 8. I grew up in the Philippines where there is a lot of poverty and the fear of starvation is real. If you needed medical care, there was no medical insurance and no help from the government, so often times, people will pay with  food, or anything that they can grow on their farms or catch in the sea.

One day, I was at my friends home whose parents were both doctors and in their kitchen, I saw  a big bushel of crabs. I asked her where it came from- since I love crabs- and she said it came from  a patient of one of her parents. I love crabs and right there and then, like an epiphany, I decided to be a doctor! I knew I would never starve if I were a doctor! My daughters beg me never to share this story. But as a child, my first instinct was to choose survival,  and a profession that would provide for my family.

As I grew older, I realized that being a doctor is a noble profession, there truly is nothing more rewarding than easing someone's pain or helping someone feel better. I was very focused. I studied medicine in Manila and met my husband while I was in Medical school. He was born and raised in Jacksonville, Florida and I eventually moved to the US with him and our 2 children. After finishing my Cardiology Fellowship at Brown University, we decided to move to Florida. 

2. Which single word do you most identify with?
Driven.

3. What moment/experience in your life was the most formative in your development as a woman in the field of medicine?
I knew I wanted to be a doctor, but I did not decide on a specialty until after my second year as an internal medicine resident. The heart and cardiovascular system just made so much sense to me and I felt called  to be a cardiologist. When I looked into Cardiology as a specialty, I realized that not many women chose to go into this field.

At that time less than 10% of Cardiology fellows were females.  Women, especially young women with families or who wanted to raise a family, would never consider going into this field because it was intense and difficult. It was very much still a male dominated field. I saw this as a challenge. I wanted somehow to prove that a young mother can be successful in cardiology and that it was possible to balance family and career. I was able to accomplish this because I had a supportive and understanding partner in my husband. And I was right. I'm proud to say Women Cardiologists are very much in demand now. It was because of a Woman Cardiologist that the American Heart Association's GO RED for WOMEN movement started with the goal to raise awareness among women about heart disease being their #1 health risk, and this has saved lives!

4. Go-to ice cream?!
Mint Chocolate Chip cookies!

5. You have counseled and educated women of all ages on female heart health. What is something you have noticed that most women struggle with? How can we overcome that?
Although more women are aware that heart disease is their #1 health risk, only 13% of women personalize it. So many women tend to think that it will not happen to them. Heart disease is very preventable and you can reduce your lifetime risk for heart events by implementing  a heart healthy lifestyle early on. The earlier you start, the better. But women in their 20's and 30's are not concerned about heart disease. They go to their OB gynecologist for women's health care, and a majority of them are not even aware of their coronary risk factors. They don't know their cholesterol and blood pressure numbers, and have no concept about blood glucose levels. A lot of young women still smoke, which almost guarantees that they will develop heart disease in the future. This can only be remedied through education and awareness, and what motivates me to get involved in the community-to make a difference in the small part of the world I am lucky to call home.

6. As one of the Doctors that formed the Women in Medicine group, why do you feel it is important for more female physicians to aspire to leadership positions in both the  healthcare field and within the community?
When I became the Chief of Staff of Baptist Medical Center Beaches, I was only the 2nd woman to hold that position. The last female Chief of Staff was Dr. Doris Carson, and that was 20 years ago. Now why is that? In an organization where almost half of the medical staff are women, there were no women in leadership positions? I felt we needed more women leaders! So I spoke to Audrey Moran, who is a friend and a wonderful mentor. What we realized is that women waited, wanting to be asked to be in a leadership position, whereas men would consistently volunteer for it, therefore women were never asked.

​I remember recently being in a leadership meeting and we were discussing the future of medical leadership. An excellent young female doctor with great potential was mentioned. I remember that one of the males in the room, agreed she was an excellent candidate however,  stated that he ASSUMED she may not want to do it because she had small children and may not have time to do it. He did not say this out of malice, and he was being considerate about her situation.  So I said, wait a minute, shouldn't she make that decision and not us? Sure enough, when she was asked- she accepted- and she will be great! This is why we formed Women in Medicine; to support women physicians and make them aware that it is important to be at the table, giving a different perspective because our ideas matter.

7. What is your "mantra" or personal "motto" that keeps you motivated and focused?  
I can make a difference.

8. What is the biggest barrier you experienced as a woman in your career?
Myself. I think women have tendencies to doubt themselves. Can I do this? Can I make the sacrifice? Will they listen to me? Doubting yourself and feeling that what you have to say is not important  is something I think a lot of women struggle through during phases in their lives.

9. What advice would you go back in time and give your younger self?
I would tell myself, "You will be okay. You will make the right choices and you will make a difference."

10. Who is your female icon?
My Mother, Paz Rama. In the Philippines, my father was a Congressman, starting a family. We were comfortable and my mother was the homemaker. When Martial Law was declared by the Marcos regime, my father, being part of the opposition party, was one of the first to be incarcerated as a political prisoner. My mother all of a sudden became our breadwinner and had to raise 5 children on her own. She was an avid antique collector, so she decided to sell her collection, which supported us through those hard times. We were young children at the time. I never saw her cry, she kept her composure, fed us,  provided for us, kept us in the same catholic school and paid the mortgage. We were never scared. I realize now how hard it must have been for her and how scared she must have been. But she did this with grace and composure and love. She is my hero!

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now?
I grew up being a horse crazy girl! My parents put me in lessons early on and I used all my free time to be at the barn.  I loved the connection with animals. So that led me to thinking I wanted to be a veterinarian when I grew up.  So, I started looking at the best Animal Science colleges in the country.  But one summer before my senior year I spent time with my sister and brother in law in Fort Sill, OK.  My brother in law was in the Army and I got to go on post and see all the Soldiers in uniform.  I thought it was so cool! And from there I had this innate desire to serve.  I remember going up to my Mom and saying, “Mom I have this idea, please don’t shoot it down.” My parents helped steer my ambition to join the Army by helping me apply to a ROTC scholarship. Which basically meant you get some of your college paid for and in turn you owe time to the military after. I thought it would be a great stepping stone to get me to Texas and be guaranteed a job right out of college.  My Army career was born.

3. What moment/experience in your life was the most formative in your development as a woman in leadership?
I remember when I was in Captains Career Course, I met with the Human Resource Counselor.  She asked me what I saw myself doing in the next few years.  I proudly stated, “I really want to be a Forward Support Commander (FSC).”  She smirked and told me, “You’re not good enough to become an FSC commander.  That’s the hardest job a Logistics Officer can have.  I am going to recommend you go to a Sustainment Brigade.” I was crushed. I remember leaving that meeting crying in the hallway as soon as I stepped out of the door.  It gave me a lot of self-doubt as a leader. However, over the next year I used her words to put fuel in my fire.  I worked hard and proved to my direct leadership that I could be a successful leader in the organization.  It paid off. Two years later I would successfully lead an FSC and enjoy and thrive in every minute of it.  I put my heart and soul into the job, and guess what- I did just fine!

4. Go-to ice cream flavor?
Sweets are my weakness! Definitely something cake batter! Ha!

5. You have led 90+ people to achieve a common goal! What leadership quality do you feel is most important when leading others?
The biggest thing is to lead by example.  Your subordinates will see everything you do.  They will be judging you and watching you. You must walk the walk.  Don’t be afraid to get your hands dirty and get out there with them.  If you try to cut corners they will know.  Every time you walk past something wrong and don’t correct it, you’ve created a new standard.  I really take this to heart.  I think leading by example is a foundation for building trust and a team.  You might be outside in the cold, rain, running on no sleep, but if you’re doing it with your team, it sucks less.  I promise.

6. What piece of advice would you give to a young woman entering the military?
Do it! Don’t be scared! I promise, you’ll do just fine.  I actually get a lot of young women that message me asking for advice that are nervous or scared to join.  Totally normal! But I swear the Army isn’t THAT much different from the civilian sector.  I worked most days like a normal schedule. Also, there’s SO many different jobs and opportunities.  Not every job is shooting guns and doing tactics all day.  Pick something that interests you and go for it!

7. What is your "mantra," or personal "motto" that keeps you motivated and focused?
Embrace the suck.  It’s a cliché military phrase but it applies to many things in life. I try to remember everything is only temporary.  I think if you’re like me, sometimes I can get in my head about things. I just feel pity and sorry for myself.  I really use this mantra to talk myself out of it.  Especially being a leader, no one wants a leader that complains! That will completely shatter morale.  With this sometimes you have to fake the funk, put on a smile, and ride it out.  Makes for a way happier you, I promise!

8. What situation did you experience in the US Army that you wish you handled differently? What did you learn from it?
I don’t really want to say I have any regrets, but I will say I didn’t take advantage of some opportunities early on in my career.  I really wanted to go to two Army schools-air assault and jumpmaster.  I really kept my wants and desires to myself. I didn’t make it known to my leadership that I wanted to take advantage of these schools.  I think because I am generally introverted and keep to myself, I didn’t have the courage to seek it out.  Looking back- I am now kicking myself.  If you want something, people aren’t going to hand it to you or read your mind to know what you are wanting /looking for.  I learned you have to be proactive.  Make it known to everyone and don’t stop until someone hears you. Don’t be afraid to tell people what you want and go after it! The worst they can say is no. If you never ask for and pursue it then you’ll really never know.

9. Who is your female icon?
Paige Hathaway.  I’m sorry many of you might not know who she is! She is a fitness influencer who built herself from the ground up.  She grew up poor, picked on and in a trailer without a father figure. She often moved from foster care to foster care. Now, she is worth 5+ million dollars.  She is absolutely gorgeous and just a beam of happiness and positive energy. She is living proof that no matter who you are or where you come from, you can achieve any goal you set your mind to.
 
10. What is the biggest barrier you experienced as a woman in your career?
I find that at first you really have to prove yourself as a woman in a male dominated industry. For me, I will wear makeup to work and try my best to keep that femininity in my appearance. I am very much a blend of girly girl and tom boy. People might not take you seriously. Every day you have to be present and show them. I work my butt off to hang with the boys on my team.  Sometimes they want to see you as a little sister. You have to show them you’re the BIG sister! For me it’s helped that I really tried my best to stay in shape to compete with the boys.  It’s an easy way to gain their respect right off the bat. The military as a whole has really made big efforts the last few years to move towards equality in every job.  So, anything you want to do, you can! Just show up every day to prove yourself and the opportunity is yours.

5Dr. Staci Tanouye, M.D. is a woman’s health advocate with a mission is to empower women to learn and love their bodies. She embodies the Lift & Be Uplifted philosophy by empowering women with the knowledge to create improved health, confidence, and happiness. Dr. Staci is passionate about this mission, and it shows in her care for her patients. I can attest to this, as I am one of her patients! I knew when I met Dr. Staci that she was going to change the game for women's medicine.  She began an exemplary career in Obstetrics and Gynecology, after residency training at Mayo Clinic in Rochester, MN whose department of Gynecology is consistently ranked the top in the country. After moving to Jacksonville, FL and entering private practice, she faced unique heath issues of her own that forced her to pivot and reshape the career she imagined for herself. However, as with most of life’s greatest challenges, getting past crisis and disappointment can provide perspective and opportunity.

Dr. Staci uses her education and experience to not only provide care for her patients, but to educate hundreds of thousands by uplifting and educating young women through social media platforms. As an influencer specializing in women’s health, her goal is to spread evidence-based medicine to a generation that normally relies on sensationalized media and advertising for information about their health. She shares her health methods to over 35K daily on Instagram and over 769K people on TikTok! If you haven’t seen her fresh dance moves while answering questions you may have been too embarrassed to ask, you owe it to yourself to do so!

I’m happy to see Dr. Staci be uplifted by lifting so many women to the best and healthiest they can be. Read more about her journey through the field of medicine below!

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now? 
​I’ve wanted to be a physician since I was 14 years old. In 8th grade, I was voted “Most Likely to Become a Doctor.” Prior to that, I had never really thought about being a physician. But from that point on, the idea of becoming a physician was solidified in my head. I never looked back from there. I never had a back up plan.

2. Which single word do you most identify with?
Conscientious
 
3. What moment/experience in your life was the most formative in your development as a woman in the field of medicine? 
When I was in medical school on my family medicine rotation, I was assisting my attending with seeing a gentleman who was interested in a vasectomy. He flirted with me the whole time, asked suggestive questions, phoned in his wife to also ask questions, and when the consult was done after a very detailed physical exam, he proceeded to ask me out. I walked out, told my attending and the resident, and they laughed. I know they weren’t laughing AT me, they were laughing at him and how ridiculous it was, BUT no one stood up for me or said anything. The patient left his number for me when he left.
 
4. Go-to ice cream flavor?
Mint chocolate chip

5. You have counseled and educated women of all ages! What is something you have noticed that most women struggle with?
Weight and bodies. When my medical assistant asks patients to step on the scale, every single woman states, “I hate this part,” or says something about how her weight is not where she wants it to be.
 
6. As an Obstetrician-Gynecologist, you have been an incredibly strong leader in your field. How do you inspire and motivate women to prioritize their health?
Mostly through education and knowledge, but in a fun and relatable way. If I can make someone feel comfortable enough to ask the “embarrassing” questions, then we’re moving in the right direction.
 
7. What is the biggest barrier you experienced as a woman in your career? 
The hesitancy of people to change the traditional model of how we practice medicine. More women want to be in medicine and entering medical school classes are finally consistently half, or more, female. But in addition to full-time work, the majority of us are still the primary caregivers in the home as well. Practice models need to be open to change to allow more women to work comfortably while still taking care of their families in the way they desire. This means more opportunities for job-sharing, part-time work, shift work, hospitalist positions for less on-call time. And not only do we need more flexible options, we also need to not be looked down upon when we choose to do so.     

8. What advice would you go back in time and give your younger self?
​Meditation and therapy.
 
9. Who is your female icon?
Michelle Obama – she is everything. She’s from my hometown, has an Ivy League education, is brilliant, and met the future POTUS, her husband, because she was HIS BOSS. She then quit her cushy corporate law job to work for her community and make her world a better place.
 
10. What is your "mantra," or personal "motto" that keeps you motivated and focused?
 “It could always be worse.”
I tell myself this whenever I am upset or feeling overwhelmed. This mantra started during a period in my life where I was very sick, and there was nothing I could do to make It better except live day to day. Everything that happened to me was completely out of my control. They only thing I could control, was how I felt about it. So I decided to let it all go and take it day by day, choosing to just live because no matter how bad it got, it could always be worse.

Mona Vand (Pharm. D) thought she found her calling as she pursued a career as a pharmacist, but once she started practicing, she was left feeling unfulfilled. After gaining traction on multiple media platforms, she realized she found meaning in uplifting others and could inspire others to choose a healthy lifestyle by sharing her personal wellness practices on her YouTube Channel, Instagram, and her highly informative blog (linked in the button below!). Mona grew not only as a pharmacist, but a consultant, ingredient connoisseur, and all-around clean living expert. You actually may recognize Mona from Bravo TV's Shahs of Sunset, a reality television series that follows a group of Iranian-American friends living in Beverly Hills. In addition, she has been featured on NBC, The Telegraph, The Doctors, and more.

Mona's mission is to make people's journey to healthy living a smooth and easy transition. I have been keeping up with her for a couple years now and love that we not only share a cultural background as Iranian-Americans, but I deeply admire her integrity; she doesn’t promote something that she does not believe in. I have learned quite a few tips from her that I have started implementing into my own nutrition and beauty routines. She is truly a pharmacist turned entrepreneur! Read more about Mona's journey to finding her calling in this spotlight.

4. As a fellow Iranian woman, what is your favorite thing about Persian culture?
So many things it’s hard to pick one. But I’d have to say it’s how we treat our family and just the general warmth and affection that is ingrained in the language and culture. I think what is so unique is that a huge part of Iranian culture is being loving and kind. From the way we treat guests that come to our homes, to how we treat our family, and the terms of endearment we use with even strangers - it really has shaped me as a person and I think that's why people say I'm such a warm person. I think that's another reason why when one Iranian runs into another, we get excited - there is a genuine understanding of kindness that comes with the culture.
 
5. What advice would you give other women going into the professional world?
One strong piece of advice is to never think you have to flirt your way to getting what you want. When I was younger and men in the business or professional world would flirt with me or compliment me, I used to think that I should just be polite and laugh it off. I thought that would get me further in life. But then you realize you don't owe that to anyone, and just because someone is flirting with you doesn’t mean they want / or are going to promote you. I think as women we believe we should always be sweet and polite but it's just not worth your energy. Spend your precious energy on bettering and empowering yourself, and don’t be intimidated. If you see something wrong, don't be afraid to speak up. I had a bad experience at one independent pharmacy I worked at for 3 years when I was 25. My boss (who was older and married) constantly made me uncomfortable but I was afraid to speak up because it took me a year to get that opportunity and I didn’t want to lose my job. Looking back, I wish I could have told my younger self to speak up and get out, it’s not worth it! 
 
6.  Describe a time when you were underestimated in your career. How did you react? What did you learn?
When I first launched my brand, I was working with a team of four men. When we were talking about how to brand me - what I should wear, things I should do - they were all pushing against what I wanted. They told me I was going to come off unrelatable and non-marketable and they were trying to make me so bland and boring. They would dress me in clothing that just wasn’t me (lab coats and button downs, slacks, not even cool ones!). It took the fire out of my soul, and you could literally see it in my content and energy on camera, that stuff resonates! But all of these men were more successful than me, so I thought I had to listen to them to be successful. At the end of the day, money can't make you happy so that partnership fell through 3 months later and I started going in my own direction. My content improved drastically and everything fell into place much more. I learned to trust myself more, and your audience can tell when you’re authentic so it’s important to always be yourself. ​

7. What are 3 habits you encourage young women to practice in efforts to live a healthier lifestyle?
1) Independence
Some form of independence is important. Living to  only take care of other people takes the passion out of your life. This doesn't have to mean financial independence, I know every situation is different, and whether you decide to live with your family, be a stay at home mom, etc. you just have to have your own thing you care about. I think so many people don't know this until they experience it. I used to think I wanted to be a stay-at-home mom and not work, but once I found my career path, everything changed. I never knew I had it in me because it wasn't who I was in my young 20's, but I’m so glad I found this fire inside of me that I didn’t know existed. Pushing through for something you're passionate about feels so good. 
 
2) Be kind, but be strong
I think kindness is such an important quality that I didn't value as much when I was younger, but as I became older I found it to be the most important quality. I think femininity is the perfect balance of kindness and strength. 
 
3) Work on confidence
This is one of the most important things. I think so many young girls don’t have it because of their conditioning. But true confidence can just take you so far in life - a lot of times when you meet someone you think good looks is what carries them, but confidence is what draws you to people. So, don't put so much emphasis on looks, and a lot of times the prettiest girls have the least confidence because they spend all their time focusing on looks. I think focusing on being confident from a young age is so important because the time you spend on this will make a difference. ​

8. You are incredibly ambitious! What motivates you?
Being happy! Working towards these goals gives me excitement and it's literally fun. Loving what you do is important. I used to have a hard time being motivated working for someone else. I didn't care enough about someone else's business. If you saw me working at a pharmacy, you'd think I was a completely different person. I willingly took 4 different pay cuts in my career as a pharmacist trying different work environments because I kept wanting to find a different company or job that I might enjoy more. But I realized it just wasn’t for me. This doesn't necessarily have to fit everyone else… Many people work for companies they love and work hard to work their way up. It's just about being fulfilled and happy and excited. I truly find happiness at this point in my career doing what I do – which motivates me every day to keep going.
 
9. Who is your female icon?
I have 2 - Amal Clooney & Jessica Alba.
 
10. How can women practice self-care during stressful seasons in the workplace?
A few practical tips here are waking up early to have some peace of mind before work. I'm huge on how you start your day and having time to yourself is so important in the morning. Maybe it's reading a book - whatever it is. No one wants to wake up and start their day immediately. At work - switching from coffee to green tea, drinking more water, etc. are amazing ways to lower stress and increase your immunity (no one wants to be sick during a stressful season). More communication at work with co-workers too is a good way to diffuse small issues that could turn into larger ones. Another one is incorporating breathing exercises at your desk, and maybe even eating at your desk so you can use your lunch break to meditate, walk, exercise, etc. ​
​

Maya French is the Co-Founder of Koia, a plant-based protein drink company in Los Angeles, CA. In 2019, Maya made the list for Forbes 30 under 30 and was a call out for the Food and Beverage category. Her Koia products are the best-selling vegan protein drink, which has has now been sold at 8,500 stores! Maya has spoken on the initial moments of her career when she felt uncomfortable speaking up and let the startup’s white male CEO take the lead in front of investors. Her spotlight reveals her persistence, ambition, fearlessness, and immense gratitude she has for the people who uplifted her along her journey.

Maya embodies the Lift & Be Uplifted mission by breaking barriers for women in the professional world. TRULY, she makes me want to throw up my hands and say, YOU GO GIRL. Read more about Maya's perspective in this Spotlight!

Want to learn even more about his outstanding business woman?! Read this feature on Forbes:
"Reflections On Bias: Koia's Female Founder – And Only Black Employee – Has A Recipe For Change"

3. What moment/experience in your life was the most formative in your development as a woman in the professional world?
In 2019 I made the list for Forbes 30 under 30 and was a call out for the Food and Beverage category. Through this recognition, I was able to find my voice and really lean into spreading the brand message nationwide through speaking appearances and various industry events.  This caused me to become more front-facing which led to me getting uncomfortable more often. From the constant discomfort, I gained strength and was able to grow more as a person both professionally and personally.

4. What do you think holds women back from fulfilling their greatest potential and going for their dreams? 
Confidence. Women often walk into a professional setting and there’s a bunch of overconfident men looking down on them. Their automatic response is to believe that they are somehow inferior. If a woman shows confidence, hard work, and dedication, she will face criticism— be seen as bitchy, demanding, not easy to work with. Women are often told to dim their light. If you ignore this, you will put yourself in the best position to reach your full potential and move forward with your dreams.

5.  Favorite Koia flavor?!
Cold-brew coffee. I really love the taste of coffee and this flavor is blended to perfection. It’s like having a premium iced latte on a hot summer day. I have one every morning to hold me over until lunch.

6.  Describe a time when you were underestimated in your career. How did you react? What did you learn?
The entire first half of my career would be the time I was most underestimated. It’s crazy how you can do a ton of excellent work and build something amazing and people still won’t acknowledge that it came from you— just because it’s you. The best thing I can ever do is to continue to do good work. The only person you need acknowledgment from is yourself.  From this, I learned that true recognition will come later when it’s impossible to ignore. 

7. Your company is thriving! What leadership characteristics do you utilize most to best lead your team to success?
In my opinion, the best way to lead is to empower your team. You hired them to be the experts, let them be the experts. Acknowledge people for their hard work and push for creativity. An organization should never be run like a dictatorship led by fear. That leads to a lot of unhappy employees and they will never feel comfortable expressing their true feelings about something due to fear. 

8. You are incredibly ambitious! What motivates you?
My mindset keeps me motivated. My life has been a testament to the fact that you can truly do anything you put your mind to, no matter what your situation might be. Every decision you make in life can lead you down the correct path or an incorrect path, and I believe that in our hearts, we always know the correct answer. It’s when we let outside factors or instant gratification cloud our judgment, that we make bad decisions. So knowing that life is whatever I make it, allows me to continue to break through ceilings because I see no limits, only occasional roadblocks that are set in place to help me learn and grow. 

Missy upholds the Lift & Be Uplifted mission by leading a movement of hope, love, empowerment, and transformation by uplifting those who lack access to the financial tools they need to provide for their families. As the Co-Founder and Executive Director of Seed Effect, Missy encourages people to say yes, get involved, and become an agent of change.

Prior to Seed Effect, Missy studied Finance and Art History at the University of Texas at Austin, which lead her to pursue a career in Interior Design and subsequently worked with a successful high-end interior designer while also operating her own interior design firm in Dallas. Missy co-founded Seed Effect in 2009 after her first mission trip to South Sudan.  Missy was incredibly moved by the resilience of the people of South Sudan.  Recognizing the immense need for economic empowerment, she co-founded Seed Effect, disbursing the first microloans to nineteen entrepreneurs in 2009. Missy is leading the organization through strategic planning, vision casting, fundraising, marketing and development, management, event planning, and advocacy for Seed Effect.

Read more about Missy's perspective in this spotlight! 

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now? 
As a little girl, I actually wanted to be an architect when I grew up. I used to design enormous houses with all kinds of crazy features. None of them could have realistically been built, but I drew and dreamed and explored so many fun ideas. Later, I was accepted to the business school at the University of Texas in Austin and my parents, both being accountants and very practical, encouraged me to pursue a business degree. At this point, a career in architecture seemed like it was moving further and further away. During college, I balanced my business classes with art history and graduated with a degree in Finance and a minor in Art History. I got engaged my senior year in college and moved to Dallas to get married after graduation.

After lots of interviews and no job offers, I went back to work as the manager of a fly-fishing store that I had worked at part-time in college. Besides one of the owners, who had recently moved to another city, I was the only female and the youngest employee, and yet I was running the store. While it was challenging, I loved this season and grew tremendously. It was a wonderful place to work, learn, and grow. When I look back, I see how God used it to prepare me for my work with Seed Effect years later in South Sudan, a country where women are often seen as inferior and would rarely be given a leadership position.  As a female, in a male dominated industry (sixteen years ago, there weren’t nearly as many women in the fly-fishing world), I learned that I couldn’t simply demand that an employee do what I say. I learned that my title didn’t inherently give me, a young female, the same kind of power that I had seen others wield. But, in a lot of ways, this was a gift. Instead, I learned that when I focused on good communication, keeping short accounts, ensuring everyone is heard and has a voice, and building a culture that fosters trust and respect, our team thrived.

After a few years at the fly shop, I learned about an Interior Design program offered at El Centro College. I ended up quitting my job and going back to school to finally pursue a design degree. While taking classes, I started my own Interior Design business working with a contractor on remodels and, simultaneously, went to work for a well-known Dallas designer and author. I loved it. What started as dreaming about silly spaces and homes as a child, became a much deeper understanding of how the spaces we inhabit impact the way we experience life. Interior design is really all about crafting an experience. 
 
During my last semester of design school, my husband and I were invited to go on a trip to South Sudan. This trip changed everything. I ended up leaving design school with only two classes left to complete, quitting my job, and working with the local church in South Sudan to launch Seed Effect. My business degree, my time at the fly shop, and my time as an interior designer all prepared me for the ten years I’ve been serving with Seed Effect in East Africa. My time at UT taught me to be a self-starter and how to read a financial statement (my parents were right J). I learned budgeting and forecasting and how to effectively manage a team, as the only female, at the fly shop. And as a designer, I learned that designing a home and throwing a fundraising event really have the same goal in mind — to create a life-giving, encouraging, and useful experience. 

2. Which single word do you most identify with?
 Justice.
 
3. What moment/experience in your life was the most formative in your development as a woman in leadership?
Oh goodness. To come up with one, single moment is hard! I would probably say that my time managing the fly fishing store was one of the most formative experiences in my development as a woman in leadership. It’s funny, because I wasn’t actually working daily with any other women at that time. But, being thrust into a position where I had to learn, as the youngest and only female, how to manage a team of older men, served as a crucial step that prepared me for my time with Seed Effect in South Sudan.  
 
 
4. What is the biggest barrier you experienced as a woman in your career? 
I’m an enneagram 8 and it’s been interesting and challenging to navigate being a strong female leader in a world where women in leadership aren’t always valued or celebrated. At first, it felt isolating and I struggled with feeling like I was too much and like my natural leadership qualities were actually bad because I was a female. But the more I’ve learned about God and myself and the gifts God has given me, the more comfortable I have become in my own skin and the more I realize it’s not about me at all. I strive to lean into who God made me to be and to use the gifts he’s given me for his kingdom work and his glory. 

5. Through Seed Effect, you have impacted 27,000+ people and counting. What is your most effective method to lead and influence others to get behind your mission and join your movement?
I really can’t claim credit for the work Seed Effect has done. God has brought together an incredible team and used our indigenous staff to empower tens of thousands of South Sudanese refugees and Ugandans, mostly women, to grow spiritually and provide for their families with dignity. Our local team has led this effort and they are the ones tirelessly serving their people. 

Honestly, I think all I’ve really done is to say yes to being a part of this work and to being willing to share my passion about it. Once I’ve seen something that is unjust, I can’t idly stand by. At that point, I know too much. I have to be a part of righting that injustice. I feel it in my core, and I think it’s just the way I’m wired. My method, if you could call it that, is to share that passion and provide an opportunity for others to participate in this work. It’s really that simple. 
 
6.    Go-to ice cream flavor?
Coconut Milk Vanilla Bean with any kind of topping (almond butter cups, chocolate chips, peppermint chocolate, strawberries). I love that one flavor can serve as the base to satisfy so many different cravings! 
 
7.    You have been a strong mentor for countless young women! Who in your life serves as a powerful mentor to you?
It’s hard to speak of just one mentor. Through Seed Effect, our church, and the school that my children attend, I’ve been blessed to serve with some incredible people. The Seed Effect board, my church community group, the school board I serve on, and the CEO peer group I’m in have all served as mentors for me in different stages of my journey. Both men and women in these groups have been an incredible support system. 

8. What advice would you go back in time and give your younger self?
You are not too much. You are enough. God gave you a deep sense of injustice, created you with passion, and wired you to lead. Don’t apologize for that, but humbly, with a posture of surrender, lean in. The path won’t be easy but it will be so good. 
 
9. Who is your female icon?
I can’t think of someone I could say is my female icon, but there are many women in leadership that I admire greatly. Most of them would be women I do life with — great moms and great leaders of organizations! One that comes to mind is Scovia Mansuk. I've included a picture of the two of us. Scovia served as the Country Director of Seed Effect South Sudan for many years and now serves as the Director of Operations for Seed Effect Uganda. I've worked with her for almost ten years now. She's such an inspiration and one of my favorite people! It's almost unheard of for a woman to lead an organization like this in South Sudan. She's pretty amazing. 
 
10. What is your "mantra," or personal "motto" that keeps you motivated and focused?
Seed Effect’s work in the hard places — fragile states and refugee settlements — is just that. It’s hard. We encounter challenges day in and day out that I never imagined facing. And the amount of injustice, loss, and grief we see is utterly heartbreaking. Add that to both the beauty and weight of being a mom and a wife, and while it’s a tremendous blessing, it can sometimes feel pretty overwhelming.

​But, one of my favorite Bible verses is Matthew 11:28-30. It reminds me that I am not meant to carry the burdens of this world. I have the ESV version memorized, but my favorite phrasing is in the Message: 
“Are you tired? Worn out? Burned out on religion? Come to me. Get away with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.”

To me, Allison Walsh is  e v e r y t h i n g  a woman should be. She is classy, wise, kind, encouraging, intelligent, motivated, empowering, disciplined, authentic, giving, and hardworking.  I first met Allison back in 2013 when I first got involved in the Miss America Organization. I was quite directionless and inexperienced when I sought out Allison for pageant coaching, and all I have to say to that is: thank goodness Allison worked her magic. I went on to be the youngest contestant at the Miss Florida Pageant in 2014! As I have gotten older, Allison has stuck by me, believing in me as much as my own mother (and to those of you who know Mama Sabet, you know that is a LOT). Allison has been nothing but a blessing. She asks questions that, when I find the answers to them, I also find parts of myself. I owe much of my success in my career to the boss-lady skills and practices she instilled in me. Because of her, I not only have the confidence I need to use my voice and establish my presence as a leader in a male-dominated field, but I can confidently live my purpose.

Allison is a big part of my inspiration for Lift & Be Uplifted because she took her knowledge and passion for a cause, and not only turned it into a career, but she held the door open for other women to succeed through coaching. After serving the state of Florida as Miss Florida 2006, she utilized her personal challenges to launch her career in the behavioral healthcare industry. She also the founder of Allison Walsh Consulting, where she works with individuals on full service personal branding so they can reach their greatest potential. In addition to kicking booty in the professional world, she is a stellar mom to 3 beautiful children and a devoted wife. I admire Allison deeply and I am so excited for you to learn more about her perspective in this very special spotlight.

If you are struggling with your purpose or brand, look no further - Check out her consulting services below!

9. You have had enough accomplishments to fill a novel. Which accomplishment of yours are you most proud of? 
While I’ve definitely had some cool things happen, I’m most proud of my resilience. I’ve had to overcome challenges that I never thought I would face at unexpected times when everything seemed to be going beautifully. I’ve developed quite a bit of grit over the last decade and have navigated challenging times with the mindset of “everything is figureoutable” (thanks, Marie Forleo!). 
 
Right after my husband and I got married (2009), I quit my job and went to law school. Three months later, he lost his corporate law job at a prestigious firm due to the recession. At that moment we were staring at so much uncertainty but one of the things that I knew was that I could depend on was myself. I tapped into the skills I had and launched my first coaching business. I also started working full time during law school and believed with every fiber of my being that we could bounce back. I often look back to those times as a reminder that if I want something bad enough and I’m willing to do the work, not only will I get through it, I will emerge better than before. 
 
10. You are so generous! What was the kindest thing someone has ever done for you?
I have the most incredible team. This year, on my 7 year work anniversary, they shared a video with me that filled my heart with so much joy. They had coordinated amongst themselves (for several months prior) and filmed individual messages to me. I can’t even begin to express the emotion I felt then, and even now as I type. I believe in them so much and have watched them grow and stretch beyond what they probably anticipated when they signed up to be on the team. To hear from them in such a genuine and unfiltered way was a beautiful experience. ​
​

Shira is a powerful example of a woman who embodies the Lift & Be Uplifted mission through her efforts to help people claim the life they deserve by blending her corporate career with a purpose-driven life. ​In this Spotlight post, she reveals learning to own her voice when expressing challenging opinions to leading effectively in male-dominated environments, in addition to being authentic in the workplace, and choosing to be her biggest advocate. 

Shira is an active writer, speaker, and coach for those struggling with self-doubt, in addition to paving the way for women in the professional world by serving as the Chief Communications Officer of a $2 billion supply chain management company. A few of her personal transformations include maintaining a 50-pound weight loss for over 25 years, transitioning from financial upheaval to prosperity, overcoming health challenges and embracing wellness and finding lasting love post-divorce. Shira's stories have been recognized in Shape, Health, First for Women, Quick & Simple, the Atlanta Journal – Constitution, Emory Magazine, bestselling business book The Power of Nice, and Trust Your Gut: How the Power of Intuition Can Grow Your Business. 

In one of her TedX Talks, she speaks about how constantly over-apologizing or making self-deprecating comments to hide your awesomeness, diminishes the value of your ideas and accomplishments in every part of your life. I see this all the time in my friend groups, but especially in the workplace. I have even been a victim of apology speak, myself! After you read through her Spotlight, check out one of her TedX Talks by clicking the button below!

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now?
When I was a kid, I dreamt about being a space engineer. To my eight-year-old self, that meant designing rocket ships and then being the astronaut taking them into outer space - you know, the final frontier. That goal evaporated when it became apparent math was not my friend during middle school. Used to compete in debate in high school and college and got lots of pressure to become a lawyer, but it didn’t appeal to me. But then I lucked out into a part-time job with the NBC Southeastern News Bureau while still attending Emory University, which sparked my interest in working in communications. Spent the next decade doing corporate public relations work before starting my own boutique agency, Shira Miller Communications. Built it up with a great team working with major consumer brands but when the Great Recession struck in 2009, it killed my business along with nearly 200,000 others across the U.S. The next few years were really hard, as I detail in answering your question #3 below. But proving that old adage (and excellent Kelly Clarkson song) “what doesn’t kill you makes you stronger” is true, I learned a lot about myself. When I discovered how deep my interest ran in helping others reach their full potential, it prompted me to become a Certified Professional Co-Active Coach. Then in 2014, I brought all of my interests in communications, culture and people development together and returned to return to Corporate America. Today I work as the Chief Communications Officer of National DCP, the $2 billion supply chain management company serving the franchisees of Dunkin’ Donuts. It is a great organization and I am glad to be there.
 
2. Which single word do you most identify with?
Gratitude. Just saying it makes me smile. Being grateful for the positive developments, people and experiences in my life has helped me overcome so many challenges and continues to help me maintain a balanced perspective each day. I’ve also found that gratitude is something you can learn and created a complimentary Gratitude Rocket Fuel Exercise that anyone can download from my website at https://shiramiller.com/

3. After watching your TedX Talk, I learned that you overcame a multitude of barriers in your life. What is the biggest barrier you experienced as a woman in your career?
There have been a number of barriers along the way, from learning how to “own my voice” when expressing challenging opinions to leading effectively in male-dominated environments. But the biggest barrier was forgiving myself after my business failed during the Great Recession. I had to fire good people. I racked up over a hundred grand in business debt and was on the hook for another $60,000 for an office lease with no escape clause. I handled the entire client workload - by myself - for the next four years to pay it off. That stress did a nasty number on me.  When I could finally breath again in 2013, I was diagnosed with Crohn’s Disease. It was an ugly time. But once I started forgiving myself, after much coaching, reflection and journaling, it opened up a whole new world of possibilities. I’m a lot happier now with my multi-hyphenate career as a corporate executive, a certified professional coactive coach and writing about well-being.
 
4. What advice would you give other women to determine if they are "on the right path" in their professional life? What does being "on the right path" mean to you?
The most important thing you can do is to trust your gut. Ultimately, it doesn’t matter what your parents, professors, mentors or conventional wisdom says about your career – you are the only person who knows what is right for you. I define the right path as that which resonates with your mind, body and spirit. For example, let’s say you are at a career crossroads, trying to decide between two new job opportunities. Your brain has urged you to create a pro and con list about each role. On paper, one job clearly looks better than the other – greater compensation package, the company has a more recognizable brand that would impress friends, and free lunches are served in the employee cafeteria. However just thinking about that job makes your stomach hurt and causes a spike of anxiety. The other role offers slightly less money with a smaller organization, but you smile when considering it, and your whole being feels lighter. That is your gut (intuition) giving you clues about which path is in your best interests. Hey, I practice what I preach. On my birthday in 2014, I was offered two jobs – one with a $2 billion company that acted like a start-up, which would require lots of work, and the other with a huge corporation less than two miles from home where I’d be part of a larger team. My inner voice knew the first job would be harder, but so much more interesting and exciting that the other “cushy” job. So, I took it. That proved to be absolutely the right move. 

5.  You are a loyal follower of pop-culture! Who is your favorite female celebrity/public figure to keep up with?
It’s so hard to pick just one! I’m a big fan of JK Rowling, Taylor Swift, Michelle Obama and Jennifer Lopez. But the one person I enjoy keeping up with the most on social is Jennifer Garner.  I always liked her as an actress and now adore how much she shares of her authentic self – whether it is embracing goofy Halloween costumes, loving her kids, helping worthy causes and so much more. Hanging out with her would be a blast.
 
6. How do you define what it means to be a woman?
For me, being a woman means empowerment. We can be incredibly resilient and wise. Our ability to form meaningful relationships in our personal and professional lives literally transforms the world – improving society, redefining what’s possible, creating more successful business outcomes and raising the next generation. While grateful for the progress that women have made in the workforce since taking my first corporate job 30 years ago – back in the days when fax machines were cutting edge technology – it is frustrating that females overall are still struggling for equal pay, recognition and compensation.  According to Women In the Workplace 2019, the study done by McKinsey & Company  and LeanIn.org, more women have entered senior leadership positions but gender parity remains out of reach for most, especially women of color.
 
7. How can we best encourage young women to advocate for themselves in the workplace and to not be afraid to speak up?
The early part of your career is really critical, as that is where leadership and compensation gaps typically start to form. Giving yourself permission to be your own best advocate is an excellent place to start. Speaking up is about building your courage muscles and the more you do it, the easier it will become. Pay close attention to your workplace environment and notice who is effectively “heard” and how they communicate. Whether she is a co-worker or a leader in another area, consider expressing your admiration and asking her for advice/mentorship as you learn to speak up. A note of caution here too; don’t talk just for the sake of hearing your own voice or become super assertive in a culture that values nuanced behavior or vice versa. Be thoughtful and confident in how you express your words in the manner that will be most effective in your culture. Finally, be true to yourself. I’m outgoing and appreciate a good laugh. So throughout my career, I’ve often used humor to speak up and diffuse tense situations, which works because it is part of my core identity.

8. As the Chief Communications Officer of a large corporation, what do you think is the most effective leadership trait you've utilized to lead your team to success?
The most effective leadership trait I’ve used to lead my team to success is the ability to see possibilities - in people as well as situations. In spotting opportunities, even in the midst of crisis situations, I see how my team can rise to the occasion with the right level of support, encouragement and an environment where difficult conversations can be productive. Plus, I walk my talk. While strategy is my favorite place to hang out at this time in my career, I’m happy to roll-up my sleeves and do what it takes to get things done. Well-being is a key priority for me and I ensure my team has the time and flexibility to create a fulfilling work-life blend for themselves as well.
 
9. You have had a list of accomplishments in both your personal and professional life! What one thing are you most proud of?
I am most proud of my ability to get unstuck, even when the odds are against me. My personal transformations include maintaining a healthy 50-pound weight loss for over 25 years; transitioning from financial upheaval to prosperity; overcoming health challenges and embracing wellness; finding lasting love post-divorce (my husband Justin is the coolest person I know); and blending a corporate career with a purpose-driven life. Now I’m trying to help others do the same through the articles I contribute to Thrive Global, Arianna Huffington’s online community that helps people unlock their greatest potential and the book project that I’m currently working on to help people get unstuck and unleash their inner rock star.
 
10. What is your "mantra," or personal "motto" that keeps you motivated and focused?
The most important relationship in your life is the one you have with yourself.
One of my favorite quotes reinforcing that comes from Sex and the City, which I was a total fan girl over back in the day. During Carrie Bradshaw’s final voice-over at the end of the series finale, her character said: “The most exciting, challenging, and significant relationship of all is the one you have with yourself. And if you can find someone to love the you that you love, well, that’s just fabulous.”

​5. How do you feel we can best encourage girls to pursue careers in male-dominant fields such as management roles, science-based careers, engineering, etc.? 
Strong role models and exposure to the STEM subjects are the best ways to encourage young girls to pursue careers in the male-dominated careers. As I mentioned, the reason I became interested in engineering was because of a STEM conference. I think if we expose more young girls to experiences like that, that could inspire them to take charge of their interests.

6. Who is your female role model?
Hands-down, Sylvia Earle. She was the former chief scientist of the NOAA and pioneered many deep-sea explorations. She is such an influence on my life since she took charge of her career goals regardless of what others said. She was the only girl on many ocean explorations and blew away the public world since she was both pretty and smart (an unbelievable combination according to the world). When I think of pursuing a career in a male-dominated field, I look up to Earle and aim to be as driven and confident as her. 

7. Has anyone ever discouraged you from pursuing a career in engineering? How did you react?
Yes - When I was a sophomore in high-school I had the opportunity to attend a dance intensive and was able to meet the director. The director and I struck up a conversation, and then he asked me what I wanted to pursue when I was older. I told him that I was interested in the field of engineering. He was visibly shocked. His entire face was clouded in a haze of confusion, and he stumbled over his next sentences to me. While I felt awkward about his response, I responded by laughing it off. I learned to have compassion for that man because it is not his fault, it was just simply what he was taught culturally. That experience will stick with me throughout my life and push me to be a better version of myself. 

8. What are your your future/long-term goals? 
In the future, I aim to attend university and acquire a master’s degree in environmental engineering. I hope to spend my post-grad years traveling the world to third-world countries and implement an affordable and sustainable infrastructure that allows for clean water and effective sanitary programs. I would also want to inspire change within more developed countries by coming up with sustainable ways together as humanity we can reduce our carbon footprint.  ​

9. What single word best describes you? 
Reliable. A reliable person is someone you can always depend on and trust. I have the honor of being the captain of my track team, and through that experience, I have gained so many good leadership skills including being there for my teammates and being the teammate, they can count on. On top of pursuing track, I dance on my studio's competition team. Being an older girl on a team of over 60 girls I have learned to help the teachers out by taking on responsibilities. I think reliability is a great characteristic, and I aim to embody that quality throughout my life. 

10. From your experiences in high school so far, what do you think holds girls back from succeeding the most? 
The culture built around a woman’s success. Running track, I constantly hear, “You’re fast for a girl” and “I can do that faster than you” from my male teammates. I think that the culture that is instilled in men is that girls succeeding is taboo and that men shouldn’t get “chicked” or shown up by a girl. The stigma around successful girls is a tough one to eliminate but I have hope that every empowered woman will do everything to break that gender stereotype. ​

Lydia is an inspirational example of a woman living the mission of Lift & Be Uplifted, a strong voice delivering a strong message to positively impact women's working and personal lives. She serves as the Managing Director and Global Director of Strategic Partnerships at Christie’s. In addition to her role within Christie’s, she has raised over half a billion dollars for over 400 non-profits worldwide as the leading benefit auctioneer in the country. Lydia hustled and negotiated to earn a seat of influence in a male dominated business as an auctioneer for Christie’s, then ‘held the door open’ for other women by sharing her wisdom and message of empowerment in her book “The Most Powerful Woman in the Room is You”.  I mean.... Can we hear it for that book title?!?  **proudly claps hands**

She is incredibly relatable as a leader who hustles and moves mountains, like raising millions for charity! She inspires me to ask for what I deserve, connect more deeply with others, and assert myself when the moment comes. Most importantly, she taught me that paying it forward is the final step to becoming The Most Powerful Woman in the Room.

Read more about her perspective in her spotlight, and do yourself a favor and get to know her even more through her book available through clicking on the button below, and then pass it on to another woman who could use a spark to help get some muscle behind realizing her dreams!

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where you are right now?
I grew up in Louisiana and didn't really know anything about the auction world until I was in college. I was studying abroad and read an article about Christie's auction house and was captivated by what I gleaned was a glamorous, exciting world filled with travel and exposure to incredible art. I stalked the internship coordinator until I secured an internship and worked as hard as I could until I was offered a job.

2. Which single word do you most identify with?
Nonstop.

3. What is the biggest barrier you experienced as a woman in your career?
Believing that I was lucky just to have a job and should never question the compensation I was receiving - or ask for more. 

4. What advice would you give other women going into the professional world?
Remember that you are responsible for creating your own career path. No one else can do it for you so be a constant seeker of information and network with anyone and everyone to understand the options that are out there.

5.  Go-to ice cream flavor?
Cake batter anything!

6. How do you define what it means to be a woman?
Strong, confident and feminine.

7. What do you think holds women back in the professional world?
​I think historically the business world has helped men advance into senior positions without requiring them to take on the responsibilities that women are expected to take on a home as well. In addition, it is well known that women are offered 2/3 of the salary that men are for doing the same job. It has been fantastic to see this conversation taking place in the open in the past few years.

8. Who is your female icon?
Melinda Gates

9. You have had a list of accomplishments that could stand alone as a novel! What one thing are you most proud of?
Raising over half a billion dollars for charity as a non profit auctioneer for Christie's.

10. You have provided women like myself such a generous gift: the wisdom gained through your experience. What is the kindest thing anyone has ever done for you?
I am always so thankful to my friends who speak truthfully about difficult issues in their life - things that normalize hard times for the rest of us. 

When I started my freshman year at Florida State University, "Sara Saxner" was a name that rang throughout campus; from the offices of the Student Government Association to the PanHellenic Community. Especially in my circle of leadership involvements, her name was brought up even years after she graduated. Sara effortlessly inspires women (including me!) to embrace their femininity, be an intentional leader, and to truly embrace the leadership, diversity, loyalty, and love that Florida State University will give you if you take advantage of each opportunity.

In her responses below, she alludes to three highly important realities.
(1) CONFIDENCE in ourselves as WOMEN can make or break our success.
(2) We still have miles and miles to go with EQUALITY, not just between genders, but with race-ability-background-norms-ethnicity.
(3) With all the noise happening around us, it is easy to make decisions for others, rather than ourselves. 

Sara Saxner is one that is fiercely doing her part to increase women's influence in the professional world. Read more about her perspective and experience below!
​

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where it is at right now? 
Growing up, I dreamed of becoming a lawyer. I've always loved to read, solve problems, find ways to stick up for the underdog and prove a point. However, I fell in love with service and was introduced to a world and leaders of nonprofit work while at Florida State. 

My senior year of college I served as Student Body Vice President. Instead of graduating early, I used remaining scholarship money to start a combined degree masters program for Public Administration and Policy. After graduation from undergrad, I decided to power through and complete my Master's. It took about a year. During that time, I worked three very different jobs while maintaining my community volunteer and academic commitments. Those jobs included sexual violence prevention, education research at a federally funded research center and helping with research and business retention at a chamber of commerce specifically to spur economic development in the region. 

Truth be told, I didn't have a clue as to what economic development was. As I dug in further and was later offered a full-time role at both the Chamber and a local nonprofit, I had a realization that has continued to guide my life choices. I thought that if I could understand business, learn the language spoken by people in that space, and have a seat at the table with individuals who had the resources and influence, then a lot of the things and people in the community that I saw needed help might be able to get it. I chose to go to work in economic development and made a fierce commitment to "doing business differently."

Since then, I moved to a larger market and continued to work in economic development for one of the best organizations in the country. I built and expanded a venture capital firm that challenged the norm of traditional VC in the southeast to be more founder-focused. Currently, I'm Vice President of Strategic Growth for Three Five Two, a human-centered innovation and growth firm focused on solving problems for organizations to create change that matters. I also do some consulting work on the side through my own LLC, if the right opportunities with the right companies present themselves. I find that my agility and ability to speak different sector languages to meet people where they're at has been incredibly valuable as I've grown throughout my career.

​No matter the opportunity, I own a personal challenge to stay aligned to my northstar: using business as a tool for good. 

2. Which single word do you most identify with?
Authenticity. ​

​6. How do you define what it means to be a woman? 
I find it difficult to answer this question, because being a woman, or human for that matter, is so complex. I'd say that a woman is defined by however she chooses to define herself (And, no matter how someone identifies should be celebrated!).

7. What do you think holds women back in the professional world? 
There are many different ways to answer this question around what holds women back professionally. One of which, sometimes can be our own selves. The other thing to challenge is really what defines success -- not as a society or for a company, but rather for that individual in question. Many of us have assumed these roles and the measurements of success associated with them without really thinking about what it actually means for us. There's also this notion of women needing to have it all, which resonates strongly with me. I found this article from The Atlantic fascinating, and there are many more out there like it.

I'd also be remiss to not mention that "being held back" looks different and is more challenging for women of various races, ethnicity, backgrounds, abilities, norms, etc. Until we re-imagine and redefine the workplace, productivity, roles we assume at work or home and what it means to lead at work or home, then I think women will continue to be held back.

8. Who is your female icon?
I have so many -- and for different reasons! I'm a big proponent of pulling the best from a few people. Then, I try to put my own "Sara" style to whatever it is I look up to that person for, whether it's her business mind, leadership style, involvement in the community, fashion, communication style, etc. Whoever I look up to and for whatever reason, there is a pattern that they seem to know where they stand, admit when they're wrong, are authentic and stay true to themselves.

9. You have had a novel of accomplishments! Which are you most proud of?
I'm most proud of listening to and trusting myself, especially a few years ago when I was contemplating the move to Atlanta. It's not easy, everyone has a lot of opinions and there is a ton of noise in the world about what is the "right thing" to do. But really understanding who I am, what I value and feel like I need has helped guide me through murky waters. It's a journey (and I'm still on it!), but learning to trust and love myself along the journey is my most treasured accomplishment. 

10. You are incredibly generous. What was the kindest thing someone has ever done for you?
 The first thing that came to mind was when my now fiance proposed -- during COVID-19 quarantine. It wasn't a surprise to anyone that we were going to take this step, but I was so blown away by his thoughtfulness, inclusion of those important to us, creativity and how much of me and us were incorporated into that moment. It was so special and us. ​

I am excited to feature Annahita De la Mare, an author that is doing her part to positively influence the next generation of girls! When she was looking for books to read her young daughters, she couldn’t find many that sent the messages that she hoped they would internalize... so she wrote them!

She has written a series of books that challenge gender norms with female characters who are strong, clever and adventurous; with interests that buck societal stereotypes. Annahita exemplifies the #LiftAndBeUplifted mission of challenging the bias of gender stereotyping that can hold back even the most ambitious girls from being everything they can be.

I’m proud to say that this remarkable woman just happens to be my second cousin! Like me, she was raised in a dual culture family, where a woman’s role can take on magnified and nuanced meaning. You are going to love her as much as I do!

​Click here to order Annahita's books from Amazon!
​

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where it is right now? 
For some reason I wanted to be a high court judge. Absolutely no idea why except that I wanted the white wig and black robes, ha! But if I think about what I LOVED when I was a child, it was reading and writing. At primary (elementary) school I used to copy whole chunks out of books (I think I really enjoyed the actual writing) and make up stories. As a teenager I wrote bucket loads of poetry. After uni when I traveled I used to write epic travelogues and send them to all my friends. I always wanted to write a novel based on Iran, but never really got round to doing the research for it. Instead, I started a career in management consulting where I stayed for about 7 years, the only writing I did being PowerPoints, strategy documents and epic spreadsheets. I still read a lot though. 

I got married in my early 30's and after a few years, we decided we'd have children and I stayed home with them. We read (and still do read) hundreds of books and I started to notice a trend. There were barely any characters of colour and there were very few female characters DOING stuff like being adventurous and enjoying the great outdoors. Everything seemed to be about princesses, fairies or unicorns. It inspired me, and I started writing myself. Eventually I published a whole series of books about three cousins who discover an old hot air balloon, fix it up and fly it on adventures around the world. 

2. Which single word do you most identify with? 
Passionate! I think it’s probably the word I use most to describe myself. I am passionate about writing, about representation in children’s books, about smashing gender stereotypes, about introducing children to big words, about parents enjoying the books they read as much as their children. I get very carried away when I start talking about my work, I just can’t help myself!

3. What is the biggest barrier that you experienced as a woman in your career/life? 
​Having children. Honestly, before I had children I wasn’t a feminist. I honestly thought we had reached gender equality. I was rated highly at work, I got promotions when I went for them (even when head to head with male colleagues), I got offered great stretch roles, no one ever made me feel they noticed / recognized my gender at work. Until I had children and wanted to go back to work.

Because I realized there was no way I could be the same person I was at work before having children, after I had children. Having children puts these constant worries in your mind and some people are really good at mastering that and pushing them to the side (because mostly, they are really banal worries that really don’t matter), but I wasn’t. I, and my baby, could not get settled with her in childcare, so I had to quit. It didn’t help that the cost of childcare is so high that going to work would barely have been worth it. I really would have been doing it just for my own sanity, which felt selfish at the time when my head was awash with hormones (but now I recognize is a completely valid wish for anyone). Anyway, I tried searching for other roles that were 20%, 40%, 50%, but nothing ever came up. Nothing that would also have challenged me. 

.4. What advice would you give other women going into the professional world?
Don’t think about the fact you are female. I’m not saying hide that you are female, don’t “act” female (whatever that might mean), just don’t think about it. Just think about yourself in terms of what you can offer the role / company. ENJOY your work. This is so important. Don’t work hard to impress people. Work hard because you love it. Every job has some crappy bits to it - just get them done efficiently so you can spend the time really getting stuck into the stuff you enjoy. And if there aren’t enough things to enjoy, look somewhere else. Recognize what you are good at (particularly soft skills) and find a way to build that into your role, knowledge you can always build, soft skills don’t come naturally to everyone. 

5.  Go-to ice cream flavor?
WOAH. Toughest question yet. Can I do it by country?! In the UK: mint chocolate. In Japan: cherry. In Iran: rose water and saffron. In the US: something with cookie dough, cinnamon, maybe a bit of caramel. In Italy at one of those proper gelateria: I stand there for 10 minutes panicking then get three scoops that I can’t even make a dent in.

6. How do you define what it means to be a woman? 
​I don’t like to define myself by my gender. I am a woman, but I don’t want to define myself by that. I spend my whole life fighting against my daughters being defined as girls, rather than being defined as individuals. All of my writing in children’s books is about smashing gender stereotypes.  I create characters that embody  traits that are traditionally thought of as feminine as well as those that are considered masculine, because I think that’s totally unfair on children that don’t fit stereotypes perfectly, and because I find it restricting and completely unnecessary: gender is just a social construct. 

7. What do you think holds women back in the professional world? 
Self-confidence / worrying about what other people think of us. Especially the latter, I still struggle with his now. It’s so deeply ingrained I can’t stop myself. You just have to fight against it. Constantly. As long as we are always just, we really shouldn’t give a hoot what people think. 

8. Who is your female icon? 
​I've got loads! Michelle Obama, Serena Williams, Francesca Cavallo, Sasha diGiulian, Chimamanda Ngozi Adichie….and many more!

9. You have had enough accomplishments to fill a novel! Which are you most proud of? 
My books! It is SO scary and nerve-wracking publishing a book independently because it's all on you. I’m not just a writer, I’m a publisher. You’re basically opening yourself up for direct criticism, from anyone around the world, for something you are personally passionate about. It’s the same for any small business owner. When you work in corporate like I did before, you always have the company behind you. You’re not doing something just for yourself. But with the book, it was mine, all mine, all my ideas, all my execution. The illustrations were not mine, but what was in them was my idea, whether they were good enough, was my decision. And whilst of course I had plenty of proof-readers, any missed errors? My responsibility. Any print issues? My fault. Everything was down to me, and I managed it, so I’m pretty damn proud of that!

10. You are incredibly generous. What was the kindest thing someone has ever done for you? 
I think if you really think about it you can define much of your life by small acts of kindness. My friend who sent her son up the road to me to drop off some cough medicine when my girls and I were sick with the flu. My mother in law driving over from Germany to look after the kids so that my husband and I could celebrate our 10th wedding anniversary. My friend who looks after one of my children every week for a few hours so that I can more easily drive the other around for her music lessons. My husband getting up with the kids when they wake up early so I can have an epic lie-in. My friend who sends a card for every Christmas, birthday and anniversary even though we haven’t seen each other in about six years. My friend who has told all her friends about my books because she thinks they are amazing. The random people that I have never met or who I don’t know well who send me emails telling me how much their children love my books.  My daughter letting me have a piece of her chocolate when I barely ever let the poor kid have any. 

But there was one act of kindness that has always stuck in my mind. When I was 21 I went traveling around the world. In Cambodia, I was involved in a motorbike collision and amongst other things I injured my foot and couldn’t walk on it. About a week later, I was hobbling along on a crutch down a side road towards this internet cafe (do internet cafes even exist anymore?! This was 19 years ago!) and the owner of the cafe, a woman who was probably in her 60s or 70s, saw me coming, literally rushed down the road to help me up the road, sat me down, fetched a stool and lifted my leg to rest it on the stool, brought me a cup of tea and checked on me constantly (in Khmer and lots of nods and hand pats). It just touched my heart more than anything ever that this woman, who had probably known such hardship and brutality under a horrible regime that had only ended 20 odd years before, had only kindness and love to give.

To me, Julie epitomizes the Lift & Be Uplifted philosophy due to the fact that she earned her seat at the table by retaining her authentic, empathetic, and compassionate qualities. Julie achieving her position as a respected media leader, while remaining accessible to FSU students and alumni made a significant impact on both my definition of leadership and goal setting.  Through her example, I saw first-hand what is possible for women who stand up for themselves to achieve. When I had the chance  to see her in her element at Turner Broadcasting in ATL, it made me proud to be a woman, proud to be a Nole, but most importantly, proud to be her friend. 

Read more about Julie's journey below!

1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where it is right now? 
Well, my Dad was a lawyer and in state politics and I loved the idea of becoming a lawyer myself (and also maybe going into politics).  I majored in Business (instead of Political Science at my Dad’s suggestion) and took the LSAT but decided that I wasn’t sure that I wanted to be a lawyer and so I decided not to spend 3 years and a ton of $$ figuring it out. 

Ironically, I worked alongside a lot of lawyers during my time at Turner negotiating contracts and in retrospect, law school would have been quite interesting.  Ultimately, because I was so undecided – a Business degree worked out well for me and led me ultimately to Turner which became my home for more than 22 years.  When I look back on why I was interested in law and politics, it was because I was interested in the personal connections through politics and tha is something I found building and managing relationships at Turner.  

 2. Which single word do you most identify with? 
Gratitude

3. What is the biggest barrier you experienced as a woman in your career?  
I have been told I am too nice (no one would ever say that to a man)

4. What advice would you give other women going into the professional world? 
Be your authentic self and find a company/culture that appreciates your strengths and makes you the best version of yourself.

​5.  Go-to ice cream flavor?  
Mint chocolate chip – for sure!

6. How do you define what it means to be a woman?  
Strong, resilient, loyal and dedicated to whatever is important to you with a sense of compassion and grace (just like my mom, Maggie Dunn)

7. What do you think holds women back in the professional world? 
Unfortunately, we don’t promote ourselves enough (I am guilty of this too).  We support/encourage/coach everyone around us – but we don’t self-promote or “toot our own horn”.

8. Who is your female icon? 
My mom, without a doubt.  She was a feminist before I even knew what the word meant!

9. You have had a novel of accomplishments! Which are you most proud of?  
My family – my relationship with my very supportive husband, Bob – our two incredibly smart and talented boys, Zach and Tyler and my relationship with my family – my mom (who just turned 80 and is writing a novel after retiring as an English Professor and writing an opera --yes an Opera!-) and my siblings Kelley, Chrissie and Wes -- and even extended family.  I spend time keeping up with my family because it’s important and those relationships are unique and so important. 

10. You are incredibly generous. What was the kindest thing someone has ever done for you?  
Sadly, my father passed away suddenly nearly 20 years ago and I still remember, every person who reached out during the time – especially those who moved mountains to attend his funeral.  That kindness can never be repaid.   I learned quite a lesson at that time – the lesson is that in times of grief, all that is asked of you is to show up.  The rest will fall in place. 

​When deciding who to feature in my first spotlight, Melanie was the obvious choice. I am so grateful to have connected with her when I was an undergraduate student leader at FSU, and she visiting as an FSU Alumni. She is the founder of Spread Your Sunshine, a female-owned inspirational products, keynote speaking, and consulting small business. Melanie's niche products and services inspire recipients to believe in how fabulously awesome and uniquely talented they are! Melanie gifted me with Chiamanda Ngozi Adichie's book, We Should All Be Feminists, which became an influence on my inclusive and embracing definition of feminism. 
Learn more about Spread Your Sunshine here:
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I hope you enjoy getting to know her below.  Melanie embodies the Lift & Be Uplifted philosophy and is impacting our community in such a positive way!
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1. Rarely is someone's journey linear. Can you explain what you wanted to be when you grew up, and how your career landed where it is right now? 
​Sometimes it’s joked that I became a lawyer because of the picture taken of my 4-year-old pre-school class on “Career Day.” Generally, everyone in the photo is a doctor, lawyer, police officer or fireman. Not because those were the only available occupations or the only roles for which we would be skilled, but because those were the jobs about which we knew. Children born in the 1980’s, like me, were raised and mentored by parents and grandparents who were often loyal to one employer their entire career. The word “entrepreneur” was nonexistent. If you did well in school, the path was to continue onto grad school and enter a traditional career. Obediently, I dressed as a lawyer for Halloween when I was eight, went to law school at twenty-two, and practiced law full-time from 2007-19.
 
Also in 2017, I formed Spread Your Sunshine, a then passion project with a mission to expand my mentoring capabilities and build confidence in others, particularly professional women. Over the following two years, Spread Your Sunshine grew into an inspirational keynote speaking, consulting and products company that empowers audiences throughout the US and Canada. Reflecting on this journey, I realized that while I am a good lawyer, there are lots of good lawyers. My unique skillset is helping others overcome the fear of failure and believe in themselves. While my legal background is the foundation of my Spread Your Sunshine work, had the career that best fit my personality and skills been critically analyzed earlier, I may have sooner realized that being an attorney was not an ideal full-time profession for me.
 
Reaching this conclusion, in 2019, I resigned from serving as an Equity Shareholder and Tampa Office Managing Partner of the firm at which I worked for thirteen years. I transitioned to an Of Counsel role at a law firm with an entrepreneurial culture that allows me to serve my legal clients well while affording me the opportunity to spend significant time “spreading my sunshine.” It is the best of both worlds and a true blessing to have pivoted the trajectory of my career to meaningfully serve my community and focus on my life’s work.

2. Which single word do you most identify with? 
High-energy.

3. What is the biggest barrier you experienced as a woman in your career? 
Monetizing my hard work.

4. What advice would you give other women going into the professional world?
Have at least one strong professional male mentor. Research shows that mentorship by someone of the opposite gender has significant benefits. This has certainly been true during my career and helped me navigate difficult business challenges with which I would have otherwise struggled.

5.  Go-to ice cream flavor? 
Chocolate Chip Cookie Dough. So good!

​6. How do you define what it means to be a woman?
Empathy, diverse perspective and unleashed power. Oftentimes, women humanize and bring compassion to life’s events. In this way, and many others, we diversify group perspective, especially in industries where to date, more than 80% of leadership and owner roles have been male-dominated and not benefitted from a woman or minority at the helm. It is incredible thinking about how the world will continue changing for the better once women and minorities gain access to such positions and have the opportunity to exert their influence.

7. What do you think holds women back in the professional world? 
Lack of self-confidence and dwelling on the past instead of learning from and acting on it. Generally, women do what it takes to improve their physical health and appearance – eating healthier, going to the gym, getting more rest. They universally accept that nothing will change through repeated behavior. Yet, when it comes to mental health and success, they do not invest the same hard work. Just like physical health, you will not level-up and grow without mentorships, coaching, constructive criticism, self-evaluation, strategic planning, and risk. Be willing to try something new. Disregard what “other people think.” Challenge yourself to dream bigger. You may not land where you initially intend, but you will be far beyond where you were stuck in the past.

8. Who is your female icon? 
Kate Middleton. You may have expected a deeper answer here, but I think she’s the epitome of grace, class, professionalism and beauty. And, how cool would it be to be “a royal?!” 

9. You have had a novel of accomplishments! Which are you most proud of? 
My positive impact on the hundreds of students and young professionals I’ve mentored.

​10. You are incredibly generous. What was the kindest thing someone has ever done for you? 
​While I don’t mentor for a “thank you,” it’s guessed that after receiving the information sought, roughly 98% of mentees never contact me again, or at least not in a way that provides insight about how our time together changed the mentee’s life or career. There are rare gems, though, who circle back and share the impact of our mentorship. Those writings and phone calls are amongst my most treasured possessions and memories.